Sport, Sponsoring & Athletes
Sport is deeply rooted in our DNA.
Premium clients from the sports and sports business sector have shaped our portfolio since our foundation, and sporting values such as performance, passion and team spirit have characterized our daily work.
Our services are as diverse as they are holistic:
We offer comprehensive sponsorship consultingFrom the initial meeting with a potential partner to contract design, rights evaluation, campaigning and 360-degree activation.
We use our innovative LOBECO approach to make a lasting impact on sports sponsorship in the future.
Athletes management: We advise active and former athletes, officials and C-level top management on brand development and position strong brands on a global level.
We take care of their digital presence, PR consulting & interest management for all stakeholders.
Marketing: As a representative of the interests of rights owners and rights holders, we act as an intermediary and provide sustainable advice on concluding long-term partnerships that offer added value for both sides.
We are a competent contact and mediation partner for athletes, clubs and associations.
Digital presence: Real-time communication, 360-degree content creation, performance management, graphics creation and data-based consulting & reporting – we support stakeholders in the sports business in their digital presence and ensure millions of reach.
Our Sport, Sponsoring & Athletes clients
Our Sport, Sponsoring & Athletes Best Cases
Positioning Paulaner as THE premium original German beer in China
We established Paulaner’s digital presence in China, boosting brand awareness by tailoring communication to the Chinese market.
Viessmann China – Partner Activation
Activating sponsorship activities to increase brand awareness among sports’ fans
Bundesliga in China
Full communication services for over 5 years of the Bundesliga in China
FC Bayern Chinese New Year Campaign
Every year, we develop together with FC Bayern a creative concept to celebrate the Chinese New Year through a big local campaign
DFB & Würth: Club house builders
Driving authentic engagement through strategic sports partnerships and innovative campaigns
Growing the DFB to #1 in China
We grew the German Football Federation back to the #1 most followed national team
Sandro Wagner & Continental: EM campaign
Maximize brand impact: Partnering with athletes for unparalleled engagement and increased reach
HypoVereinsbank & FC Bayern: HVB Business Forum
Business decisions that lead to success – on and off the pitch.
references
Swiss-Ski and LOBECO are characterized by a trusting, long-term cooperation and partnership. Since 2019, we have been working together to further develop digital communication on our channels and identify potential in the area of digital sponsorship for the Swiss Ski Association.
