China Services
We understand the market opportunities and challenges our clients face. With more than ten years of experience, our LOBECO China team acts as a bridge between China and the Western world, providing you with customized digital marketing services.
Market entry
We'll help you get started in China! We advise you on entering the Chinese market and explain how the unique digital economic system in China works. We also support your team in building digital marketing expertise in China.
Market analysis and strategy
Take a close look at your industry and the local market. Think about the challenges and opportunities and develop strategies for each phase of your China business.
Social Media & Creation
With LOBECO, you develop your local social media presence tailored to your local business needs in China. Create content (photos, videos, graphics, etc.) that build and grow an engaged community and translate into business success.
Influencers, PR and paid media
Targeted marketing and third-party engagement to identify the right channels and optimize ROI to build your brand awareness.
App / WeChat
Definition of the most important requirements and functions. Visual design and development. Development of a platform environment that effectively contributes to the achievement of objectives. Maintenance and updating of content.
E-Commerce
From a guide to getting started to setting up a local store, creating content, updating and analyzing performance data with optimization.
Our best cases in China
Positioning Paulaner as THE premium original German beer in China
We established Paulaner’s digital presence in China, boosting brand awareness by tailoring communication to the Chinese market.
Viessmann China – Partner Activation
Activating sponsorship activities to increase brand awareness among sports’ fans
Bundesliga in China
Full communication services for over 5 years of the Bundesliga in China
FC Bayern Chinese New Year Campaign
Every year, we develop together with FC Bayern a creative concept to celebrate the Chinese New Year through a big local campaign
Creating a digital hub for Berlin Partner in China
We helped Berlin Partner in optimizing their official presence on WeChat account as the main communication channel to Chinese target groups
Growing the DFB to #1 in China
We grew the German Football Federation back to the #1 most followed national team
Our clients in China
Reach out to
Xinyun Huang
Director China
Maximilian Baier
Senior Consultant
Jordan Fang
Senior Consultant
Mingyuan Chen
Team Lead Sports
LOBECO Shanghai
Unit 2104A, Sinar Mas Plaza
Dongdaming Road 501
200080 Shanghai, China
Mail: china@lobeco.cn
Dongdaming Road 501
200080 Shanghai, China
Mail: china@lobeco.cn