FC Bayern Chinese New Year Campaign
Every year, we develop together with FC Bayern a creative concept to celebrate the Chinese New Year through a big local campaign
The Brief
FC Bayern Munich aims to be one of the most active football clubs in engaging its fans through local campaigns.
The Implementation
LOBECO develops an integrated campaign concept covering all major digital platforms in China (Weibo, Douyin, WeChat, Bilibili). We are also in charge of the production of all creative assets, including videos and graphics, in the campaign.
