Blog

DACH Sports Brands are Missing Out in China

China is currently the second-largest market globally for sports brands and is anticipated to soon become the leading market for sportswear and equipment worldwide. With a compound annual growth rate (CAGR) of 9%, China’s market growth significantly surpasses that of the United States, which has a CAGR of 2.5%.

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LOBECO promotes the Berlin sneaker

As a consulting company, we are always working on new and exciting sectors and products. We are proud to support the state of Berlin in promoting the new Berlin Sneaker online. The clean shoe, which has been available for weeks in a limited edition with a brutalist “Berlin” logo, sold out quickly in some sizes and still has what it takes to become a cult item.

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LOBECO supports the Munich Security Conference

We are delighted to have been supporting the Munich Security Conference since 2016 in promoting transparency through digital channels and engaging a global audience in discussions on critical political issues. This year, our team provided the conference with two fully functional streaming studios to host high-quality live streams.

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