Mark Zuckerberg’s announcement of major changes at Meta marks a turning point in the way political and social content is handled on social media. Our political experts Philine Blees and Stephan Botz reveal how political communication on the Meta platforms will change.
The BMW Group has reallocated its social media account for the corporate channels. In future, LOBECO, an agency for digital communication and marketing, will be responsible for managing the social media channels of the long-established Munich-based company.
Meta’s decision to abolish fact checks on Facebook and Instagram in the US raises questions worldwide – both for companies and private users. While this measure raises political and social concerns about fake news, election manipulation and hate speech, it also has a significant impact on the marketing and communications industry.
LOBECO has started its digital marketing journey in the world of sports. Since our “competitive debut”, we have been working closely with clubs, associations and athletes while advising brands on their sports sponsorship activities.
In this newly created position, Jamrow will assume sole responsibility for the agency’s creative activities, with the aim of implementing strategic brand positioning and digital creative campaigns.
The rapid progress in the development of AI systems now also means that many common AI tools outperform human performance. “Man versus machine” is now on everyone’s lips.
Did you know that before 1977, women were not officially allowed to work without their husband’s consent? This regulation, which discriminates against women, has only been in place for around 53 years.
Just in time for our 10th anniversary, we have given ourselves a special gift: our website has a new look! Here at www.lobeco.de you will now find a digital home that reflects our impressive development over the last few years.
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LOBECO, BMW Motorrad and Metaverse architect Jakub Jekiel are honored as winners in two categories: “Innovation of the Year” and “Brand Communication – User Experience”
Exactly ten years ago, Lorenz Beringer founded LOBECO, one of the first agencies in Germany for digital marketing and communication. This has turned into a success story: the LOBECO team now includes 136 employees from 16 nations at offices in Munich, Berlin, Shanghai and Zurich.
Following the headquarters in Munich and the successful establishments in Shanghai and Zurich, the opening in Berlin is a strategically significant step towards further positioning the digital agency. The decision to choose Berlin as the new location was made not only from an economic perspective, but also in light of Berlin’s importance as Germany’s creative center.
The Chinese market is known for its dynamism and innovation. In recent years, the development of China’s digital landscape has been both unique and complex.
LOBECO GmbH was recognized as a “Top Company 2023” by kununu, one of the largest employer rating platforms in Germany.
One thing is clear: AI programs such as Chat GPT, DALLE and co. are already making waves and are on everyone’s lips. We believe that AI technology represents the biggest change since the industrial revolution.
Long-term relationships with employees are the key to the success of any company – and these can be achieved by offering career prospects, a strong culture and team spirit.
2022 was a turbulent year for everyone around the world – but especially for our colleagues in Shanghai, who experienced an extreme lockdown and COVID-19 outbreak.
As a consulting company, we are always working on new and exciting sectors and products. We are proud to support the state of Berlin in promoting the new Berlin Sneaker online. The clean shoe, which has been available for weeks in a limited edition with a brutalist “Berlin” logo, sold out quickly in some sizes and still has what it takes to become a cult item.
We are delighted to have been supporting the Munich Security Conference since 2016 in promoting transparency through digital channels and engaging a global audience in discussions on critical political issues. This year, our team provided the conference with two fully functional streaming studios to host high-quality live streams.
LOBECO GmbH has won the pitch for BMW Motorrad’s social media account and successfully defended its mandate. LOBECO will thus continue to strategically and operationally manage the central brand channels as well as the channels of the German market in the coming years.
BMW Motorrad and LOBECO win seven prestigious awards for brand communication that inspires young people
Right at the beginning of the year, we are pleased to announce that Sebastian Iffert has joined the LOBECO management team as Managing Director, complementing CEO and founder Lorenz Beringer at the top of the company.
