Positioning Paulaner as THE premium original German beer in China
We established Paulaner’s digital presence in China, boosting brand awareness by tailoring communication to the Chinese market.
We established Paulaner’s digital presence in China, boosting brand awareness by tailoring communication to the Chinese market.
Every year, we develop together with FC Bayern a creative concept to celebrate the Chinese New Year through a big local campaign
Driving authentic engagement through strategic sports partnerships and innovative campaigns
We grew the German Football Federation back to the #1 most followed national team
Maximize brand impact: Partnering with athletes for unparalleled engagement and increased reach
Business decisions that lead to success – on and off the pitch.