Sandro Wagner & Continental: EM campaign
The briefing
Mediation & conception of the partnership between Sandro Wagner (co-coach of the DFB senior national team) as brand ambassador & Continental as part of the activation of Continental’s DFB sponsorship on the way to EURO 2024.
The implementation
Conception of a complete campaign with the slogan “Together #AngREIFEN”.
The results
The “Gemeinsam #AngREIFEN” campaign achieved above-average KPIs and made a significant contribution to Continental’s channel performance.
Above-average growth in follower numbers was recorded, particularly due to the prize draws for exclusive prizes.
One highlight of the campaign was the video format “Sandro attacks”.
In this format, Sandro Wagner visited a tire dealer and took a closer look at everyday working life there from his perspective as a trainer and former professional footballer.
This not only effectively highlighted the parallels between sport and the corporate world, for example in terms of team spirit and determination, but also increased anticipation for the 2024 European Championships.
With this authentic insight, both B2B and B2C target groups were addressed in a targeted manner.
The combination of recurring formats and highlight activations also strengthened Continental’s brand presence in the long term.
