The briefing
Reach the business-savvy target group within the FCB fan base with the bank’s own messages and win new clients.
The implementation
Development and marketing of a unique sponsoring format on the LinkedIn business platform. The record champion’s reach is used to place HVB content and generate attention for the bank.
The results
In over two years, the HVB Business Forum has established itself as a successful format on the LinkedIn channels of FC Bayern and HypoVereinsbank. In addition to first-hand statements, snackable content such as info graphics and economic statistics, high-quality highlight talks offer exclusive insights into both companies.
