Munich, March 23, 2026 – Many AI projects in the sports business fall short of expectations. This is often not due to the technology, but to a lack of strategy, unclear responsibilities and a lack of anchoring of the technology in the organization. Against this background, LOBECO and mm sports have expanded their cooperation. The…

Munich-based social media and digital marketing agency LOBECO was responsible for the construction and operation of two studios and supported content production for long-standing client MSC as part of the three-day Munich Security Conference 2026 (MSC) at the Hotel Bayerischer Hof.

The BMW Group has reallocated its social media account for the corporate channels. In future, LOBECO, an agency for digital communication and marketing, will be responsible for managing the social media channels of the long-established Munich-based company.

In this newly created position, Jamrow will assume sole responsibility for the agency’s creative activities, with the aim of implementing strategic brand positioning and digital creative campaigns.

LOBECO, BMW Motorrad and Metaverse architect Jakub Jekiel are honored as winners in two categories: “Innovation of the Year” and “Brand Communication – User Experience”

Exactly ten years ago, Lorenz Beringer founded LOBECO, one of the first agencies in Germany for digital marketing and communication. This has turned into a success story: the LOBECO team now includes 136 employees from 16 nations at offices in Munich, Berlin, Shanghai and Zurich.

Following the headquarters in Munich and the successful establishments in Shanghai and Zurich, the opening in Berlin is a strategically significant step towards further positioning the digital agency. The decision to choose Berlin as the new location was made not only from an economic perspective, but also in light of Berlin’s importance as Germany’s creative center.

LOBECO GmbH was recognized as a “Top Company 2023” by kununu, one of the largest employer rating platforms in Germany.