Continental TikTok campaign
The briefing
An entertaining TikTok series was to be created for the launch of Continental’s international TikTok channel.
The videos creatively illustrate the broad spectrum that Continental AG covers in the automotive sector.
In the first season of the TikTok production, the focus is particularly on materials competence and expertise in the areas of software, sensor technology and cybersecurity.
The concept is intended to bring Continental’s technological diversity to life through the infotainment character.
Through humorous storytelling, which is specially tailored to the TikTok, Instagram and YouTube Shorts platforms, the aim is to captivate the audience from the very first second with a modern and high-quality visual language.
The implementation
An innovative concept was first developed, integrating an actor as a charismatic brand ambassador for the TikTok channel and writing scripts for each episode that enrich the respective theme with a clever combination of humorous elements, current trends and creative pop culture references.
Production is done in 4K in portrait format to ensure visual quality in picture and sound.
The channel was thus strategically set up with these content pieces to ensure a continuous and appealing presence and to inspire the target group in the long term.
The results
By repositioning the TikTok channel and professionally creating content specifically tailored to the platform, we were able to reach the target group with these formats and achieve impressive figures in a very short space of time
