A start-up on course for growth
The briefing
The aim of the six-month pilot project was to further develop the reach of the largest provider-independent smart locker network myflexbox in German-speaking countries through target group-specific campaigns.
At the same time, qualified leads were to be generated in the B2B target group through precisely coordinated advertising campaigns.
Another goal was to strengthen the positioning of two managing directors as thought leaders, doers and entrepreneurs and to increase their visibility
The implementation
The expansion of the LinkedIn and Instagram platforms was driven forward in several areas:
The results
In the first half of the pilot phase, the focus was on raising awareness of the myflexbox brand in the market, while lead generation was prioritized in the second half. During this time, 18 qualified leads were acquired.
Overall, cross-platform follower growth of +11.94% was recorded during the pilot phase, with total organic reach ultimately reaching 39,853 and total paid reach reaching 4,081,214.
The cross-platform growth in organic reach amounted to +168.43 %.
