{"id":109991,"date":"2025-11-27T10:02:12","date_gmt":"2025-11-27T09:02:12","guid":{"rendered":"https:\/\/www.lobeco.de\/?post_type=projekte&p=109991"},"modified":"2025-12-08T18:16:19","modified_gmt":"2025-12-08T17:16:19","slug":"welovesnow-ch-on-tiktok-2","status":"publish","type":"projekte","link":"https:\/\/www.lobeco.de\/en\/Projekte\/welovesnow-ch-on-tiktok-2\/","title":{"rendered":"welovesnow.ch on TikTok"},"content":{"rendered":"\t\t
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welovesnow.ch on TikTok<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\tFan activation and lead campaigns - set-up, display and interactions through the largest ski news account in Switzerland on TikTok\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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The briefing<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Comprehensive consulting and conception of a TikTok account for welovesnow.ch, Raiffeisen’s alpine skiing platform, which is to be established as the largest news channel for skiing in Switzerland.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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The implementation<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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In the first year of the project, budget-supported advertising was deliberately avoided and the focus was placed on building a dedicated community.\nAfter just a few months, the TikTok account had 3,000 fans, making it the largest channel in Switzerland with a focus on ski racing news.\nThe content covered a broad spectrum, including exclusive insights from athletes, current trends and daily racing news. <\/p>

In the second ski season, LOBECO developed its first paid concepts with the aim of generating leads.\nThese measures were aimed not only at strengthening the active fan community, but also at acquiring new bank customers for Raiffeisen.\nThanks to the successful combination of entertainment, current news and targeted campaigns, several thousand leads were generated for Raiffeisen. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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The results<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Mehr als 100 geschulte Mitarbeitende generieren monatlich ca. 2500 Anfragen. Massgeschneiderte Prompt-Templates, Assistenten & Wissensdatenbanken f\u00fcr alle Abteilungen sorgen f\u00fcr massive Zeitersparnisse bei der Content-Erstellung, bei \u00dcbersetzungen sowie der Planung von Werbeprojekten und Trainings.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Services<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tDigital Brand Positioning\t\t\t\t\t\t\t<\/a>\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tCreative Campaigning & Concepts\t\t\t\t\t\t\t<\/a>\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tContent Creation & Management\t\t\t\t\t\t\t<\/a>\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Fan activation and lead campaigns – set-up, display and interactions through the largest ski news account in Switzerland on TikTok<\/p>\n","protected":false},"featured_media":109999,"template":"","meta":{"_links_to":"","_links_to_target":""},"the7_project_category":[644],"service_category":[1034],"vertical":[1387,1396],"class_list":["post-109991","projekte","type-projekte","status-publish","has-post-thumbnail","hentry","the7_project_category-financial-services","service_category-digital-innovation","vertical-financial-services","vertical-schweiz"],"yoast_head":"\nwelovesnow.ch on TikTok - LOBECO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lobeco.de\/en\/Projekte\/welovesnow-ch-on-tiktok-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"welovesnow.ch on TikTok\" \/>\n<meta property=\"og:description\" content=\"Fan activation and lead campaigns - 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