{"id":106839,"date":"2024-06-21T10:49:15","date_gmt":"2024-06-21T08:49:15","guid":{"rendered":"https:\/\/www.lobeco.de\/Projekte\/continental-tiktok-campaign\/"},"modified":"2024-09-02T12:48:49","modified_gmt":"2024-09-02T10:48:49","slug":"continental-tiktok-campaign","status":"publish","type":"projekte","link":"https:\/\/www.lobeco.de\/en\/Projekte\/continental-tiktok-campaign\/","title":{"rendered":"Continental TikTok campaign"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"106839\" class=\"elementor elementor-106839 elementor-102847\" data-elementor-post-type=\"projekte\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-684cedd elementor-section-height-min-height elementor-reverse-tablet elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"684cedd\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6ac2978\" data-id=\"6ac2978\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e704402 elementor-widget__width-inherit elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"e704402\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Continental TikTok campaign<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-588e48c elementor-widget elementor-widget-spacer\" data-id=\"588e48c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41e4abb elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"41e4abb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tLaunch of the Continental TikTok channel with entertaining infotainment formats\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d98da88 elementor-section-height-min-height elementor-section-items-stretch elementor-section-boxed elementor-section-height-default\" data-id=\"d98da88\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d278870\" data-id=\"d278870\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-391d6f3 elementor-widget elementor-widget-image\" data-id=\"391d6f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2048\" height=\"2560\" src=\"https:\/\/www.lobeco.de\/wp-content\/uploads\/2024\/06\/DSC07881-scaled.jpg\" class=\"attachment-full size-full wp-image-102859\" alt=\"\" srcset=\"https:\/\/www.lobeco.de\/wp-content\/uploads\/2024\/06\/DSC07881-scaled.jpg 2048w, https:\/\/www.lobeco.de\/wp-content\/uploads\/2024\/06\/DSC07881-240x300.jpg 240w, https:\/\/www.lobeco.de\/wp-content\/uploads\/2024\/06\/DSC07881-819x1024.jpg 819w, https:\/\/www.lobeco.de\/wp-content\/uploads\/2024\/06\/DSC07881-768x960.jpg 768w, https:\/\/www.lobeco.de\/wp-content\/uploads\/2024\/06\/DSC07881-1229x1536.jpg 1229w, https:\/\/www.lobeco.de\/wp-content\/uploads\/2024\/06\/DSC07881-1638x2048.jpg 1638w, https:\/\/www.lobeco.de\/wp-content\/uploads\/2024\/06\/DSC07881-504x630.jpg 504w, https:\/\/www.lobeco.de\/wp-content\/uploads\/2024\/06\/DSC07881-502x628.jpg 502w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-dd7d5db\" data-id=\"dd7d5db\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e83e8e0 elementor-widget elementor-widget-image\" data-id=\"e83e8e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2048\" height=\"2560\" src=\"https:\/\/www.lobeco.de\/wp-content\/uploads\/2024\/06\/DSC07843-scaled.jpg\" class=\"attachment-full size-full wp-image-102862\" alt=\"\" srcset=\"https:\/\/www.lobeco.de\/wp-content\/uploads\/2024\/06\/DSC07843-scaled.jpg 2048w, https:\/\/www.lobeco.de\/wp-content\/uploads\/2024\/06\/DSC07843-240x300.jpg 240w, https:\/\/www.lobeco.de\/wp-content\/uploads\/2024\/06\/DSC07843-819x1024.jpg 819w, https:\/\/www.lobeco.de\/wp-content\/uploads\/2024\/06\/DSC07843-768x960.jpg 768w, https:\/\/www.lobeco.de\/wp-content\/uploads\/2024\/06\/DSC07843-1229x1536.jpg 1229w, https:\/\/www.lobeco.de\/wp-content\/uploads\/2024\/06\/DSC07843-1639x2048.jpg 1639w, https:\/\/www.lobeco.de\/wp-content\/uploads\/2024\/06\/DSC07843-504x630.jpg 504w, https:\/\/www.lobeco.de\/wp-content\/uploads\/2024\/06\/DSC07843-502x628.jpg 502w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e5604c5 elementor-section-height-min-height elementor-section-items-stretch elementor-section-boxed elementor-section-height-default\" data-id=\"e5604c5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-71096aa\" data-id=\"71096aa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a2783ae elementor-widget elementor-widget-heading\" data-id=\"a2783ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">The briefing<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4d9262b\" data-id=\"4d9262b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-34e2996 elementor-widget elementor-widget-text-editor\" data-id=\"34e2996\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\">An entertaining TikTok series was to be created for the launch of Continental&#8217;s international TikTok channel.<br \/>\nThe videos creatively illustrate the broad spectrum that Continental AG covers in the automotive sector.<br \/>\nIn the first season of the TikTok production, the focus is particularly on materials competence and expertise in the areas of software, sensor technology and cybersecurity.<br \/>\nThe concept is intended to bring Continental&#8217;s technological diversity to life through the infotainment character.<br \/>\nThrough humorous storytelling, which is specially tailored to the TikTok, Instagram and YouTube Shorts platforms, the aim is to captivate the audience from the very first second with a modern and high-quality visual language.    <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2db2d44 elementor-section-height-min-height elementor-section-items-stretch elementor-section-boxed elementor-section-height-default\" data-id=\"2db2d44\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-25cff70\" data-id=\"25cff70\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-92baa19 elementor-widget elementor-widget-video\" data-id=\"92baa19\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.lobeco.de\/wp-content\/uploads\/2024\/06\/Snaptik.app_7248979772800322842.mp4\" controls=\"\" preload=\"metadata\" controlsList=\"nodownload\" poster=\"https:\/\/www.lobeco.de\/wp-content\/uploads\/2024\/06\/player-bg.jpg\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-d1a64c0\" data-id=\"d1a64c0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-32f399f elementor-widget elementor-widget-video\" data-id=\"32f399f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.lobeco.de\/wp-content\/uploads\/2024\/06\/Snaptik.app_7244510972575075611.mp4\" controls=\"\" preload=\"metadata\" controlsList=\"nodownload\" poster=\"https:\/\/www.lobeco.de\/wp-content\/uploads\/2024\/06\/player-bg.jpg\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-4104f4d\" data-id=\"4104f4d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d99ca3a elementor-widget elementor-widget-video\" data-id=\"d99ca3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.lobeco.de\/wp-content\/uploads\/2024\/06\/Snaptik.app_7282732583954189600.mp4\" controls=\"\" preload=\"metadata\" controlsList=\"nodownload\" poster=\"https:\/\/www.lobeco.de\/wp-content\/uploads\/2024\/06\/player-bg.jpg\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9059f6d elementor-section-height-min-height elementor-section-items-stretch elementor-section-boxed elementor-section-height-default\" data-id=\"9059f6d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c9ae5c8\" data-id=\"c9ae5c8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6fd8697 elementor-widget elementor-widget-heading\" data-id=\"6fd8697\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">The implementation<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-481a15b\" data-id=\"481a15b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-230f8a7 elementor-widget elementor-widget-text-editor\" data-id=\"230f8a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>An innovative concept was first developed, integrating an actor as a charismatic brand ambassador for the TikTok channel and writing scripts for each episode that enrich the respective theme with a clever combination of humorous elements, current trends and creative pop culture references.<br \/>\nProduction is done in 4K in portrait format to ensure visual quality in picture and sound.<br \/>\nThe channel was thus strategically set up with these content pieces to ensure a continuous and appealing presence and to inspire the target group in the long term.  <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-95ab7b3 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"95ab7b3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-efd06f1\" data-id=\"efd06f1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b0a706e elementor-widget elementor-widget-heading\" data-id=\"b0a706e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Get more information now<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84da496 elementor-widget elementor-widget-spacer\" data-id=\"84da496\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-079d103 elementor-align-center elementor-widget elementor-widget-the7_button_widget\" data-id=\"079d103\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"the7_button_widget.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\"><a href=\"https:\/\/www.lobeco.de\/en\/verticals\/automotive\/#kontakt\" class=\"box-button elementor-button elementor-size-lg\">Request a quote<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d3c7ef6 elementor-section-height-min-height elementor-section-items-stretch elementor-section-boxed elementor-section-height-default\" data-id=\"d3c7ef6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-95efcd8\" data-id=\"95efcd8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-91e3ba5 elementor-widget elementor-widget-heading\" data-id=\"91e3ba5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">The results<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-306d857\" data-id=\"306d857\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd2274e elementor-widget elementor-widget-text-editor\" data-id=\"dd2274e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>By repositioning the TikTok channel and professionally creating content specifically tailored to the platform, we were able to reach the target group with these formats and achieve impressive figures in a very short space of time<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18af4a1 icon-position-top content-align-left icon-box-vertical-align-top icon-vertical-align-start elementor-widget elementor-widget-the7_icon_box_grid_widget\" data-id=\"18af4a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"the7_icon_box_grid_widget.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"the7-box-grid-wrapper the7-elementor-widget loading-effect-none the7_icon_box_grid_widget-18af4a1\">\t\t\t<div class=\"dt-css-grid\">\n\t\t\t\t\t\t\t\t\t<div class=\"wf-cell shown\">\n\t\t\t\t\t\t<div class=\"the7-icon-box-grid\">\t\t\t\t\t\t\t<div class=\"box-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"box-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"box-heading\">\n\t\t\t\t\t\t\t\t\t\t\t<a aria-label=\"17.600.000\">\t\t\t\t\t\t\t\t\t\t\t\t17.600.000\t\t\t\t\t\t\t\t\t\t\t<\/a>\t\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"box-description\">Impressions<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"wf-cell shown\">\n\t\t\t\t\t\t<div class=\"the7-icon-box-grid\">\t\t\t\t\t\t\t<div class=\"box-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"box-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"box-heading\">\n\t\t\t\t\t\t\t\t\t\t\t<a aria-label=\"62.829\">\t\t\t\t\t\t\t\t\t\t\t\t62.829\t\t\t\t\t\t\t\t\t\t\t<\/a>\t\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"box-description\">Contribution interactions<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-958023e elementor-section-height-min-height elementor-section-items-stretch elementor-section-boxed elementor-section-height-default\" data-id=\"958023e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a8b2a9f\" data-id=\"a8b2a9f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b835387 elementor-widget elementor-widget-heading\" data-id=\"b835387\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Services<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0ce9f04\" data-id=\"0ce9f04\" data-element_type=\"column\" 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elementor-section-boxed elementor-section-height-default\" data-id=\"c37b448\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4ed4269\" data-id=\"4ed4269\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b1b3091 elementor-widget elementor-widget-heading\" data-id=\"b1b3091\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Links<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ba4a28a\" data-id=\"ba4a28a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5f01cfa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5f01cfa\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5ae5dbc\" data-id=\"5ae5dbc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9d9b834 icon-box-vertical-align-center icon-position-top icon-vertical-align-center content-align-center elementor-widget elementor-widget-the7_icon_box_widget\" data-id=\"9d9b834\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"the7_icon_box_widget.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div class=\"the7-box-wrapper the7-elementor-widget the7_icon_box_widget-9d9b834\">\t\t\t<div class=\"box-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<a class=\"elementor-icon-div\" href=\"https:\/\/www.tiktok.com\/@continental?lang=de-DE\" target=\"_blank\">\t\t\t\t\t\t<div class=\"elementor-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Capa_1\" height=\"512\" viewBox=\"0 0 512 512\" width=\"512\"><g><g fill=\"#f00044\"><path d=\"m182.1 265.4c-40.6 0-73.4 32.8-72.8 73 .4 25.8 14.6 48.2 35.5 60.7-7.1-10.9-11.3-23.8-11.5-37.7-.6-40.2 32.2-73 72.8-73 8 0 15.7 1.3 22.9 3.6v-80.5c-7.5-1.1-15.2-1.7-22.9-1.7-.4 0-.7 0-1.1 0v59.2c-7.2-2.3-14.9-3.6-22.9-3.6z\"><\/path><path d=\"m357.6 24h-.6-20.8c6 30.1 22.9 56.3 46.5 74.1-15.5-20.5-24.9-46.1-25.1-74.1z\"><\/path><path d=\"m480 146.5c-7.9 0-15.5-.8-23-2.2v57.7c-27.2 0-53.6-5.3-78.4-15.9-16-6.8-30.9-15.5-44.6-26l.4 177.9c-.2 40-16 77.5-44.6 105.8-23.3 23-52.8 37.7-84.8 42.4-7.5 1.1-15.2 1.7-22.9 1.7-34.2 0-66.8-11.1-93.3-31.6 3 3.6 6.2 7.1 9.7 10.5 28.8 28.4 67 44.1 107.7 44.1 7.7 0 15.4-.6 22.9-1.7 32-4.7 61.5-19.4 84.8-42.4 28.6-28.3 44.4-65.8 44.6-105.8l-1.5-177.9c13.6 10.5 28.5 19.3 44.6 26 24.9 10.5 51.3 15.9 78.4 15.9\"><\/path><\/g><path d=\"m98.2 254.1c28.5-28.3 66.4-44 106.8-44.3v-21.3c-7.5-1.1-15.2-1.7-22.9-1.7-40.8 0-79.1 15.7-107.9 44.3-28.3 28.1-44.5 66.5-44.4 106.4 0 40.2 15.9 77.9 44.6 106.4 4.6 4.5 9.3 8.7 14.3 12.5-22.6-26.9-34.9-60.5-35-95.9.1-39.9 16.2-78.3 44.5-106.4z\" fill=\"#08fff9\"><\/path><path d=\"m457 144.3v-21.4h-.2c-27.8 0-53.4-9.2-74-24.8 17.9 23.6 44.1 40.4 74.2 46.2z\" fill=\"#08fff9\"><\/path><path d=\"m202 432.2c9.5.5 18.6-.8 27-3.5 29-9.5 49.9-36.5 49.9-68.3l.1-119v-217.4h57.2c-1.5-7.5-2.3-15.1-2.4-23h-78.8v217.3l-.1 119c0 31.8-20.9 58.8-49.9 68.3-8.4 2.8-17.5 4.1-27 3.5-12.1-.7-23.4-4.3-33.2-10.1 12.3 19 33.3 31.9 57.2 33.2z\" fill=\"#08fff9\"><\/path><path d=\"m205 486.2c32-4.7 61.5-19.4 84.8-42.4 28.6-28.3 44.4-65.8 44.6-105.8l-.4-177.9c13.6 10.5 28.5 19.3 44.6 26 24.9 10.5 51.3 15.9 78.4 15.9v-57.7c-30.1-5.8-56.3-22.6-74.2-46.2-23.6-17.8-40.6-44-46.5-74.1h-57.3v217.3l-.1 119c0 31.8-20.9 58.8-49.9 68.3-8.4 2.8-17.5 4.1-27 3.5-24-1.3-44.9-14.2-57.2-33.1-20.9-12.4-35.1-34.9-35.5-60.7-.6-40.2 32.2-73 72.8-73 8 0 15.7 1.3 22.9 3.6v-59.2c-40.4.3-78.3 16-106.8 44.3-28.3 28.1-44.5 66.5-44.4 106.3 0 35.4 12.3 69 35 95.9 26.6 20.5 59.1 31.6 93.3 31.6 7.7.1 15.4-.5 22.9-1.6z\"><\/path><\/g><\/svg>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\t\t\t\t\t\t\t\t<div class=\"box-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"box-heading\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.tiktok.com\/@continental?lang=de-DE\" target=\"_blank\">\t\t\t\t\t\t\t\tTikTok channel\t\t\t\t\t\t\t<\/a>\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-6b60d34\" data-id=\"6b60d34\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-b485903\" data-id=\"b485903\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Launch of the Continental TikTok channel with entertaining infotainment formats<\/p>\n","protected":false},"featured_media":102874,"template":"","meta":{"_links_to":"","_links_to_target":""},"the7_project_category":[643],"service_category":[1400],"vertical":[1385,1394],"class_list":["post-106839","projekte","type-projekte","status-publish","has-post-thumbnail","hentry","the7_project_category-mobility","service_category-video","vertical-mobility","vertical-muenchen"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Continental TikTok campaign - LOBECO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lobeco.de\/en\/Projekte\/continental-tiktok-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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