{"id":102236,"date":"2024-05-21T13:06:06","date_gmt":"2024-05-21T11:06:06","guid":{"rendered":"https:\/\/www.lobeco.de\/?post_type=projekte&p=102236"},"modified":"2024-07-22T15:21:21","modified_gmt":"2024-07-22T13:21:21","slug":"bundesliga-china","status":"publish","type":"projekte","link":"https:\/\/www.lobeco.de\/en\/Projekte\/bundesliga-china\/","title":{"rendered":"Bundesliga in China"},"content":{"rendered":"

\"\"
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

The Brief<\/h4>\n

\t\tPosition the Bundesliga as a leading international football platform in China. Help to boost the clubs reputation and reach. Cultivate a fan culture within the Chinese communities and transport the unique football experience in Germany to China.
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The Implementation<\/h4>\n

\t\tWe are currently operating the Bundesliga accounts across four different accounts: Douyin, Weibo, Bilibili and WeChat. Each platform offers a distinct purpose to reach a different target audience. While Douyin reaches the masses, is WeChat our official mouthpiece and targeting hardcore fans. Weibo is engaging our fans on a day-to-day basis. We create the platform for the clubs to engage with one another on- and offline to build an overarching Bundesliga culture in China.
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The Results<\/h4>\n

\t\tWhile competition is fierce, especially on the pitch, there\u2019s no league where clubs operate as closely together as the Bundesliga with 6 clubs having an office in China Mainland and almost weekly joint offline events between them. We offer a distinct community culture and look and feel online. The Bundesliga is especially popular amongst young female football fans.\t\t<\/p>\n

\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t10x\t\t\t\t\t\t\t\t\t\t\t<\/a>\t\t\t\t\t\t\t\t\t\t<\/h4>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tFollower Growth (+1.5M)<\/p>\n

\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t6 Billion\t\t\t\t\t\t\t\t\t\t\t<\/a>\t\t\t\t\t\t\t\t\t\t<\/h4>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t#Bundesliga Reads in China<\/p>\n

\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t> 1 Billion\t\t\t\t\t\t\t\t\t\t\t<\/a>\t\t\t\t\t\t\t\t\t\t<\/h4>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tVideo Views on Douyin<\/p>\n

Services<\/h4>\n

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\n\t\t\t\t\t\t\t<\/p>\n

\t\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t<\/linearGradient>\t<\/path>\t\t\t\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t<\/linearGradient>\t<\/path>\t\t\t\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t<\/linearGradient>\t<\/path><\/g><\/svg>
\n\t\t\t\t\t<\/a>\t\t\t\t\t\t\t\t<\/p>\n

\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tConsulting\t\t\t\t\t\t\t<\/a>\t\t\t\t\t\t<\/h4>\n

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\n\t\t\t\t\t\t\t<\/p>\n

\t\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t<\/linearGradient>\t<\/path>\t\t\t\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t<\/linearGradient>\t<\/path>\t\t\t\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t<\/linearGradient>\t<\/path>\t\t\t\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t<\/linearGradient>\t<\/path><\/g><\/svg>
\n\t\t\t\t\t<\/a>\t\t\t\t\t\t\t\t<\/p>\n

\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tCreative Services\t\t\t\t\t\t\t<\/a>\t\t\t\t\t\t<\/h4>\n

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\n\t\t\t\t\t\t\t<\/p>\n

\t\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t<\/linearGradient>\t<\/path>\t\t\t\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t<\/linearGradient>\t<\/path><\/g><\/svg>
\n\t\t\t\t\t<\/a>\t\t\t\t\t\t\t\t<\/p>\n

\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tReputation Monitoring\t\t\t\t\t\t\t<\/a>\t\t\t\t\t\t<\/h4>\n

\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t<\/p>\n
\n\t\t\t\t\t<\/a>\t\t\t\t\t\t\t\t<\/p>\n

\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tEvent Management\t\t\t\t\t\t\t<\/a>\t\t\t\t\t\t<\/h4>\n","protected":false},"excerpt":{"rendered":"

Full communication services for over 5 years of the Bundesliga in China<\/p>\n","protected":false},"featured_media":102237,"template":"","meta":{"_links_to":"","_links_to_target":""},"the7_project_category":[],"service_category":[1030,1031],"vertical":[1393,1392],"class_list":["post-102236","projekte","type-projekte","status-publish","has-post-thumbnail","hentry","service_category-consulting","service_category-creative","vertical-china","vertical-sport"],"yoast_head":"\nBundesliga in China - LOBECO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lobeco.de\/en\/Projekte\/bundesliga-china\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bundesliga in China\" \/>\n<meta property=\"og:description\" content=\"Full communication services for over 5 years of the Bundesliga in China\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.lobeco.de\/en\/Projekte\/bundesliga-china\/\" \/>\n<meta property=\"og:site_name\" content=\"LOBECO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/LOBECO\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-22T13:21:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.lobeco.de\/wp-content\/uploads\/2024\/05\/dfl-cny-header.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@LOBECO_GmbH\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.lobeco.de\\\/en\\\/Projekte\\\/bundesliga-china\\\/\",\"url\":\"https:\\\/\\\/www.lobeco.de\\\/en\\\/Projekte\\\/bundesliga-china\\\/\",\"name\":\"Bundesliga in China - 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