{"id":102127,"date":"2024-01-03T10:02:00","date_gmt":"2024-01-03T09:02:00","guid":{"rendered":"https:\/\/www.lobeco.de\/?post_type=projekte&p=102127"},"modified":"2024-08-12T16:04:07","modified_gmt":"2024-08-12T14:04:07","slug":"growing-the-dfb-to-1-in-china","status":"publish","type":"projekte","link":"https:\/\/www.lobeco.de\/en\/Projekte\/growing-the-dfb-to-1-in-china\/","title":{"rendered":"Growing the DFB to #1 in China"},"content":{"rendered":"

\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

The Brief<\/h4>\n

Bring the DFB back to the most followed and seen national team across Chinese social media platforms. Leverage the various assets such as the Men\u2019s & Women\u2019s national team, the DFB Pokal and Women\u2019s Bundesliga.<\/p>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

The Implementation<\/h4>\n

\t\tAfter taking over the brand in Autumn 2023, we restarted the brand from the basic. Changing the brands tone of voice, look and feel. The goal was to find a balance between local relevance and global strategic alignment. Differentiate this for the different competitions such as the national team, the DFB Pokal and the Women\u2019s. We launched on Douyin with a new channel.https:\/\/www.lobeco.de\/wp-content\/uploads\/2024\/05\/Video_DFB_2024CNY.mp4\t\t<\/p>\n

The Results<\/h4>\n

\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t#1\t\t\t\t\t\t\t\t\t\t\t<\/a>\t\t\t\t\t\t\t\t\t\t<\/h4>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmost followed National Team on Chinese Social Media<\/p>\n

\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t6.4M\t\t\t\t\t\t\t\t\t\t\t<\/a>\t\t\t\t\t\t\t\t\t\t<\/h4>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttotal followers (200K+ new)<\/p>\n

\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t100M\t\t\t\t\t\t\t\t\t\t\t<\/a>\t\t\t\t\t\t\t\t\t\t<\/h4>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tvideo views & impressions<\/p>\n

\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t800K+\t\t\t\t\t\t\t\t\t\t\t<\/a>\t\t\t\t\t\t\t\t\t\t<\/h4>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tinteractions<\/p>\n

\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t172K\t\t\t\t\t\t\t\t\t\t\t<\/a>\t\t\t\t\t\t\t\t\t\t<\/h4>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tunique live viewers on 1st stream of public training<\/p>\n

Services<\/h4>\n

\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t<\/p>\n

\t\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t<\/linearGradient>\t<\/path>\t\t\t\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t<\/linearGradient>\t<\/path>\t\t\t\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t<\/linearGradient>\t<\/path>\t\t\t\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t<\/linearGradient>\t<\/path>\t\t\t\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t<\/linearGradient>\t<\/path>\t\t\t\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t<\/linearGradient>\t<\/path>\t\t\t\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t<\/linearGradient>\t<\/path>\t\t\t\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t<\/linearGradient>\t<\/path>\t\t\t\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t<\/linearGradient>\t<\/path><\/g><\/svg>
\n\t\t\t\t\t<\/a>\t\t\t\t\t\t\t\t<\/p>\n

\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tDigital Brand Positioning\t\t\t\t\t\t\t<\/a>\t\t\t\t\t\t<\/h4>\n

\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t<\/p>\n
\n\t\t\t\t\t<\/a>\t\t\t\t\t\t\t\t<\/p>\n

\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tCreation & Video\t\t\t\t\t\t\t<\/a>\t\t\t\t\t\t<\/h4>\n

\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t<\/p>\n

\t\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t<\/linearGradient>\t<\/path>\t\t\t\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t<\/linearGradient>\t<\/path>\t\t\t\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t<\/linearGradient>\t<\/path>\t\t\t\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t<\/linearGradient>\t<\/path>\t\t\t\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t<\/linearGradient>\t<\/path>\t\t\t\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t<\/linearGradient>\t<\/path>\t\t\t\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t<\/linearGradient>\t<\/path>\t\t\t\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t<\/linearGradient>\t<\/path>\t\t\t\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t<\/linearGradient>\t<\/path><\/g><\/svg>
\n\t\t\t\t\t<\/a>\t\t\t\t\t\t\t\t<\/p>\n

\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tContent & Community Management\t\t\t\t\t\t\t<\/a>\t\t\t\t\t\t<\/h4>\n

\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t<\/p>\n

\t\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t<\/linearGradient>\t<\/path>\t\t\t\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t\t<\/stop>\t<\/linearGradient>\t<\/path><\/g><\/svg>
\n\t\t\t\t\t<\/a>\t\t\t\t\t\t\t\t<\/p>\n

\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tPaid Media\t\t\t\t\t\t\t<\/a>\t\t\t\t\t\t<\/h4>\n","protected":false},"excerpt":{"rendered":"

We grew the German Football Federation back to the #1 most followed national team<\/p>\n","protected":false},"featured_media":102134,"template":"","meta":{"_links_to":"","_links_to_target":""},"the7_project_category":[],"service_category":[1030,1031,1032,1033,1400],"vertical":[1393,1399,1392],"class_list":["post-102127","projekte","type-projekte","status-publish","has-post-thumbnail","hentry","service_category-consulting","service_category-creative","service_category-performance-marketing","service_category-sponsoring-vermarktung","service_category-video","vertical-china","vertical-sponsoring","vertical-sport"],"yoast_head":"\nGrowing the DFB to #1 in China - LOBECO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lobeco.de\/en\/Projekte\/growing-the-dfb-to-1-in-china\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Growing the DFB to #1 in China\" \/>\n<meta property=\"og:description\" content=\"We grew the German Football Federation back to the #1 most followed national team\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.lobeco.de\/en\/Projekte\/growing-the-dfb-to-1-in-china\/\" \/>\n<meta property=\"og:site_name\" content=\"LOBECO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/LOBECO\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-12T14:04:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.lobeco.de\/wp-content\/uploads\/2024\/05\/DFB_CNY-KV-Horizontal.jpg.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@LOBECO_GmbH\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.lobeco.de\\\/en\\\/Projekte\\\/growing-the-dfb-to-1-in-china\\\/\",\"url\":\"https:\\\/\\\/www.lobeco.de\\\/en\\\/Projekte\\\/growing-the-dfb-to-1-in-china\\\/\",\"name\":\"Growing the DFB to #1 in China - LOBECO\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.lobeco.de\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.lobeco.de\\\/en\\\/Projekte\\\/growing-the-dfb-to-1-in-china\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.lobeco.de\\\/en\\\/Projekte\\\/growing-the-dfb-to-1-in-china\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.lobeco.de\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/DFB_CNY-KV-Horizontal.jpg.png\",\"datePublished\":\"2024-01-03T09:02:00+00:00\",\"dateModified\":\"2024-08-12T14:04:07+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.lobeco.de\\\/en\\\/Projekte\\\/growing-the-dfb-to-1-in-china\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.lobeco.de\\\/en\\\/Projekte\\\/growing-the-dfb-to-1-in-china\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.lobeco.de\\\/en\\\/Projekte\\\/growing-the-dfb-to-1-in-china\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.lobeco.de\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/DFB_CNY-KV-Horizontal.jpg.png\",\"contentUrl\":\"https:\\\/\\\/www.lobeco.de\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/DFB_CNY-KV-Horizontal.jpg.png\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.lobeco.de\\\/en\\\/Projekte\\\/growing-the-dfb-to-1-in-china\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/www.lobeco.de\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Growing the DFB to #1 in China\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.lobeco.de\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.lobeco.de\\\/en\\\/\",\"name\":\"LOBECO\",\"description\":\"Social Media & Digital Strategies\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.lobeco.de\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.lobeco.de\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.lobeco.de\\\/en\\\/#organization\",\"name\":\"LOBECO\",\"url\":\"https:\\\/\\\/www.lobeco.de\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.lobeco.de\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.lobeco.de\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/LOBECO_LOGO_Digital_Outline.png\",\"contentUrl\":\"https:\\\/\\\/www.lobeco.de\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/LOBECO_LOGO_Digital_Outline.png\",\"width\":2000,\"height\":857,\"caption\":\"LOBECO\"},\"image\":{\"@id\":\"https:\\\/\\\/www.lobeco.de\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/LOBECO\",\"https:\\\/\\\/x.com\\\/LOBECO_GmbH\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/lobeco-gmbh\",\"https:\\\/\\\/www.instagram.com\\\/lobeco_gmbh\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCA7_Wr9QUXPPdLv7cXI8d-w\",\"https:\\\/\\\/www.tiktok.com\\\/@lobeco_de\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Growing the DFB to #1 in China - LOBECO","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.lobeco.de\/en\/Projekte\/growing-the-dfb-to-1-in-china\/","og_locale":"en_US","og_type":"article","og_title":"Growing the DFB to #1 in China","og_description":"We grew the German Football Federation back to the #1 most followed national team","og_url":"https:\/\/www.lobeco.de\/en\/Projekte\/growing-the-dfb-to-1-in-china\/","og_site_name":"LOBECO","article_publisher":"https:\/\/www.facebook.com\/LOBECO","article_modified_time":"2024-08-12T14:04:07+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/www.lobeco.de\/wp-content\/uploads\/2024\/05\/DFB_CNY-KV-Horizontal.jpg.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@LOBECO_GmbH","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.lobeco.de\/en\/Projekte\/growing-the-dfb-to-1-in-china\/","url":"https:\/\/www.lobeco.de\/en\/Projekte\/growing-the-dfb-to-1-in-china\/","name":"Growing the DFB to #1 in China - LOBECO","isPartOf":{"@id":"https:\/\/www.lobeco.de\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.lobeco.de\/en\/Projekte\/growing-the-dfb-to-1-in-china\/#primaryimage"},"image":{"@id":"https:\/\/www.lobeco.de\/en\/Projekte\/growing-the-dfb-to-1-in-china\/#primaryimage"},"thumbnailUrl":"https:\/\/www.lobeco.de\/wp-content\/uploads\/2024\/05\/DFB_CNY-KV-Horizontal.jpg.png","datePublished":"2024-01-03T09:02:00+00:00","dateModified":"2024-08-12T14:04:07+00:00","breadcrumb":{"@id":"https:\/\/www.lobeco.de\/en\/Projekte\/growing-the-dfb-to-1-in-china\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.lobeco.de\/en\/Projekte\/growing-the-dfb-to-1-in-china\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.lobeco.de\/en\/Projekte\/growing-the-dfb-to-1-in-china\/#primaryimage","url":"https:\/\/www.lobeco.de\/wp-content\/uploads\/2024\/05\/DFB_CNY-KV-Horizontal.jpg.png","contentUrl":"https:\/\/www.lobeco.de\/wp-content\/uploads\/2024\/05\/DFB_CNY-KV-Horizontal.jpg.png","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/www.lobeco.de\/en\/Projekte\/growing-the-dfb-to-1-in-china\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/www.lobeco.de\/en\/"},{"@type":"ListItem","position":2,"name":"Growing the DFB to #1 in China"}]},{"@type":"WebSite","@id":"https:\/\/www.lobeco.de\/en\/#website","url":"https:\/\/www.lobeco.de\/en\/","name":"LOBECO","description":"Social Media & Digital Strategies","publisher":{"@id":"https:\/\/www.lobeco.de\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.lobeco.de\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.lobeco.de\/en\/#organization","name":"LOBECO","url":"https:\/\/www.lobeco.de\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.lobeco.de\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.lobeco.de\/wp-content\/uploads\/2024\/04\/LOBECO_LOGO_Digital_Outline.png","contentUrl":"https:\/\/www.lobeco.de\/wp-content\/uploads\/2024\/04\/LOBECO_LOGO_Digital_Outline.png","width":2000,"height":857,"caption":"LOBECO"},"image":{"@id":"https:\/\/www.lobeco.de\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/LOBECO","https:\/\/x.com\/LOBECO_GmbH","https:\/\/www.linkedin.com\/company\/lobeco-gmbh","https:\/\/www.instagram.com\/lobeco_gmbh\/","https:\/\/www.youtube.com\/channel\/UCA7_Wr9QUXPPdLv7cXI8d-w","https:\/\/www.tiktok.com\/@lobeco_de"]}]}},"_links":{"self":[{"href":"https:\/\/www.lobeco.de\/en\/wp-json\/wp\/v2\/projekte\/102127","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lobeco.de\/en\/wp-json\/wp\/v2\/projekte"}],"about":[{"href":"https:\/\/www.lobeco.de\/en\/wp-json\/wp\/v2\/types\/projekte"}],"version-history":[{"count":0,"href":"https:\/\/www.lobeco.de\/en\/wp-json\/wp\/v2\/projekte\/102127\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lobeco.de\/en\/wp-json\/wp\/v2\/media\/102134"}],"wp:attachment":[{"href":"https:\/\/www.lobeco.de\/en\/wp-json\/wp\/v2\/media?parent=102127"}],"wp:term":[{"taxonomy":"the7_project_category","embeddable":true,"href":"https:\/\/www.lobeco.de\/en\/wp-json\/wp\/v2\/the7_project_category?post=102127"},{"taxonomy":"service_category","embeddable":true,"href":"https:\/\/www.lobeco.de\/en\/wp-json\/wp\/v2\/service_category?post=102127"},{"taxonomy":"vertical","embeddable":true,"href":"https:\/\/www.lobeco.de\/en\/wp-json\/wp\/v2\/vertical?post=102127"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}