{"id":110884,"date":"2026-04-22T17:20:24","date_gmt":"2026-04-22T15:20:24","guid":{"rendered":"https:\/\/www.lobeco.de\/?p=110884"},"modified":"2026-04-22T17:20:24","modified_gmt":"2026-04-22T15:20:24","slug":"winter-olympics-2026-an-unforgettable-spectacle-and-what-the-instagram-numbers-reveal-afterwards","status":"publish","type":"post","link":"https:\/\/www.lobeco.de\/en\/2026\/04\/22\/winter-olympics-2026-an-unforgettable-spectacle-and-what-the-instagram-numbers-reveal-afterwards\/","title":{"rendered":"Winter Olympics 2026: An unforgettable spectacle &#8211; and what the Instagram numbers reveal afterwards"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"110884\" class=\"elementor elementor-110884 elementor-110883\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-13fefaa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"13fefaa\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1a82c1d\" data-id=\"1a82c1d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1add6e4 elementor-widget elementor-widget-text-editor\" data-id=\"1add6e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The 2026 Winter Olympics in Milan and Cortina d&#8217;Ampezzo are officially history. Two weeks full of emotions, top performances and unforgettable moments in one of the most beautiful settings winter sports has to offer. The Dolomites as a stage set, world-class athletes as the main actors &#8211; Milano Cortina 2026 offered winter sports the biggest possible stage.  <\/p><p>But when the flame goes out and the medals are awarded, the real analysis begins for us at LOBECO. Because in our <strong>#SportsDataZone<\/strong>, we don&#8217;t just look at times, points and placings &#8211; we also take a closer look at what happens behind the scenes in the digital world. This time the focus is on the Instagram follower numbers of the medal winners from the German Ski Association (DSV) and Swiss-Ski &#8211; each presented as a top 5 ranking.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86d9817 elementor-widget__width-initial elementor-widget elementor-widget-html\" data-id=\"86d9817\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe src=\"https:\/\/www.linkedin.com\/embed\/feed\/update\/urn:li:share:7431743845337501697?collapsed=1\" height=\"670\" width=\"500\" frameborder=\"0\" allowfullscreen=\"\" title=\"Embedded contribution\"><\/iframe>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed42b99 elementor-widget elementor-widget-text-editor\" data-id=\"ed42b99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>DSV: A colorful mix of disciplines and digital reach<\/h3><p><\/p><p>The German Ski Association&#8217;s follower ranking reflects the impressive breadth of German winter sports. From biathlon and ski jumping to alpine skiing &#8211; the top 5 come from very different disciplines. <\/p><p> <\/p><p><strong>Franziska Preu\u00df<\/strong> tops the list with almost 170,000 Instagram followers &#8211; and that&#8217;s more than just a number. Preu\u00df ended her active career after the Olympic Games. With a bronze medal in the team competition, however, she was able to treat herself to a more than worthy farewell. One last exclamation mark on the biggest stage in winter sports &#8211; and the fans thanked her with their attention. <strong>Emma Aicher<\/strong> is a prime example of a rising star. The alpine specialist returned from Milan and Cortina with two silver medals in her luggage, catapulting her not only into the sporting but also the digital public eye. Her follower growth during the Olympic phase was remarkable &#8211; and is unlikely to have peaked for a long time yet. <strong>Vanessa Voigt<\/strong>, <strong>Philipp Nawrath<\/strong> and <strong>Philipp Raimund<\/strong> complete the ranking <strong>in 3rd to 5th place<\/strong>. Raimund in particular provided one of the most emotional stories of these Games with his sensational Olympic victory on the normal hill &#8211; and his follower curve also tells this story impressively. An Olympic victory is not only reflected in the medal tally, but also in digital visibility.       <\/p><p> <\/p><h3 class=\"wp-block-heading\">Swiss-Ski: Alpine dominance &#8211; on the slopes and on Instagram<\/h3><p> <\/p><p>On the Swiss side, the picture is somewhat different. Here, one sport reigns almost unchallenged: skiing &#8211; whether alpine or freestyle. <\/p><p> <\/p><p><strong>Marco Odermatt <\/strong>, the best skier of recent years, not only dominates the World Cup, but also the Swiss-Ski social media ranking with an impressive 626,000 Instagram followers. He also delivered at the 2026 Olympics: two silver medals, one bronze &#8211; and another chapter in a career that already has legendary status. <strong>Franjo von Allmen<\/strong> &#8211; the &#8220;King of Bormio&#8221; &#8211; made a name for himself at these Games. Triple Olympic gold was the Swiss athlete&#8217;s answer to all those who had not yet had his rise on their radar. After this Olympic performance, that changed forever &#8211; his follower count also speaks for itself. <strong>Mathilde Gremaud<\/strong> brings the freestyle component to the Swiss-Ski ranking. She also benefited from a gold medal at the Games and the associated strong growth in her digital community.    <\/p><p> <\/p><h3 class=\"wp-block-heading\">What the figures tell us<\/h3><p> <\/p><p>The follower rankings after the Olympics are more than just a popularity contest. They show which athletes tell stories that go beyond sport &#8211; farewells, breakthroughs, sensations. Whether it&#8217;s Franziska Preu\u00df&#8217; emotional end to her career, Emma Aicher&#8217;s steep rise or Philipp Raimund&#8217;s fairytale victory on the ski jump: the Olympics are a catalyst for digital reach &#8211; and those who are present in this moment grow.  <\/p><p> <\/p><p>This is exactly what makes the #SportsDataZone format so exciting: we combine sports results with data from the digital world and show what&#8217;s behind the numbers.<\/p><p> <\/p><h3 class=\"wp-block-heading\">The season continues!<\/h3><p> <\/p><p>Even though the Olympic Games are history, the winter sports winter is far from it. There are still some exciting decisions and thrilling races to come in the World Cup. We are keeping our fingers crossed for a strong finish to the season for all athletes!  <\/p><p> <\/p><p>And of course we&#8217;ll stay tuned &#8211; with further analyses, rankings and insights in the <strong>#SportsDataZone<\/strong>.<\/p><p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-45c3682 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"45c3682\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2448652\" data-id=\"2448652\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5534ad0 content-align-left the7-hover-visibility-disabled transform-overlay-yes exceeding-frame-yes elementor-widget elementor-widget-the7-image-widget\" data-id=\"5534ad0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;hover_visibility&quot;:&quot;disabled&quot;}\" data-widget_type=\"the7-image-widget.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"the7-image-container\"><div class=\"the7-image-wrapper the7-elementor-widget the7-transform-container\"><div class=\"post-thumbnail-rollover layzr-bg img-css-resize-wrapper\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#039;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#039;%20viewBox%3D&#039;0%200%20800%20800&#039;%2F%3E\" class=\"attachment-full size-full preload-me aspect lazy lazy-load\" alt=\"\" sizes=\"(max-width: 800px) 100vw, 800px\" style=\"--ratio: 800 \/ 800;\" data-src=\"https:\/\/www.lobeco.de\/wp-content\/uploads\/2026\/02\/max-folberth.jpeg\" loading=\"eager\" data-srcset=\"https:\/\/www.lobeco.de\/wp-content\/uploads\/2026\/02\/max-folberth.jpeg 800w, https:\/\/www.lobeco.de\/wp-content\/uploads\/2026\/02\/max-folberth-300x300.jpeg 300w, https:\/\/www.lobeco.de\/wp-content\/uploads\/2026\/02\/max-folberth-150x150.jpeg 150w, https:\/\/www.lobeco.de\/wp-content\/uploads\/2026\/02\/max-folberth-768x768.jpeg 768w\" \/><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4105b42 elementor-widget elementor-widget-text-editor\" data-id=\"4105b42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Author: Maximilian Folberth<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The 2026 Winter Olympics in Milan and Cortina d&#8217;Ampezzo are officially history. Two weeks full of emotions, top performances and unforgettable moments in one of the most beautiful settings that winter sports has to offer. <\/p>\n","protected":false},"author":1,"featured_media":110888,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1444],"tags":[1459],"class_list":["post-110884","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","tag-social-media-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Winter Olympics 2026: An unforgettable spectacle - and what the Instagram numbers reveal afterwards - LOBECO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lobeco.de\/en\/2026\/04\/22\/winter-olympics-2026-an-unforgettable-spectacle-and-what-the-instagram-numbers-reveal-afterwards\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Winter Olympics 2026: An unforgettable spectacle - and what the Instagram numbers reveal afterwards\" \/>\n<meta property=\"og:description\" content=\"The 2026 Winter Olympics in Milan and Cortina d&#039;Ampezzo are officially history. Two weeks full of emotions, top performances and unforgettable moments in one of the most beautiful settings that winter sports has to offer.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.lobeco.de\/en\/2026\/04\/22\/winter-olympics-2026-an-unforgettable-spectacle-and-what-the-instagram-numbers-reveal-afterwards\/\" \/>\n<meta property=\"og:site_name\" content=\"LOBECO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/LOBECO\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-22T15:20:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.lobeco.de\/wp-content\/uploads\/2026\/04\/digital-wahlkampf.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1333\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"simeon\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@LOBECO_GmbH\" \/>\n<meta name=\"twitter:site\" content=\"@LOBECO_GmbH\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"simeon\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.lobeco.de\\\/en\\\/2026\\\/04\\\/22\\\/winter-olympics-2026-an-unforgettable-spectacle-and-what-the-instagram-numbers-reveal-afterwards\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.lobeco.de\\\/en\\\/2026\\\/04\\\/22\\\/winter-olympics-2026-an-unforgettable-spectacle-and-what-the-instagram-numbers-reveal-afterwards\\\/\"},\"author\":{\"name\":\"simeon\",\"@id\":\"https:\\\/\\\/www.lobeco.de\\\/en\\\/#\\\/schema\\\/person\\\/1c6d8a2ecc1450d01d50b7934dd586b9\"},\"headline\":\"Winter Olympics 2026: An unforgettable spectacle &#8211; 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