{"id":107947,"date":"2022-12-09T12:00:00","date_gmt":"2022-12-09T11:00:00","guid":{"rendered":"https:\/\/www.lobeco.de\/2022\/12\/09\/lobeco-defends-the-social-media-budget-for-bmw-motorrad\/"},"modified":"2025-06-02T12:39:31","modified_gmt":"2025-06-02T10:39:31","slug":"lobeco-defends-the-social-media-budget-for-bmw-motorrad","status":"publish","type":"post","link":"https:\/\/www.lobeco.de\/en\/2022\/12\/09\/lobeco-defends-the-social-media-budget-for-bmw-motorrad\/","title":{"rendered":"LOBECO defends the social media budget for BMW Motorrad"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"107947\" class=\"elementor elementor-107947 elementor-106869\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a8bfadb e-flex e-con-boxed e-con e-parent\" data-id=\"1a8bfadb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c2b03fb elementor-widget elementor-widget-text-editor\" data-id=\"3c2b03fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>LOBECO GmbH has won the pitch for BMW Motorrad&#8217;s social media account and successfully defended its mandate. LOBECO will thus continue to strategically and operationally manage the central brand channels as well as the channels of the German market in the coming years. LOBECO won the pitch thanks to its strong expertise in the automotive &amp; motorcycle sector and a convincing vision for the future.    <\/p>\n<p>&#8220;Over the past 3.5 years, we have successfully supported BMW Motorrad in the digital transformation of the company, developed the brand into a benchmark in social media communication and won numerous awards together. We are therefore very proud that we were able to hold our own against the strong competition and win their trust once again &#8211; we want to and will justify this in the coming years,&#8221; says Lorenz Beringer, CEO and founder of LOBECO. <\/p>\n<p>LOBECO will accompany BMW Motorrad and the team around Cornelia Gehringer (Head of Social Media) as a long-term partner. The joint cooperation includes the strategic development of the channels, market support and the operational core business around digital product launches, social first productions, content creation and community management.   <\/p>\n<p>Managing Director Sebastian Iffert presents the team setup for the future collaboration: &#8220;Kristin Br\u00e4hler, Andreas Torwesten and I will continue to bear the main responsibility for consulting and brand building, Niclas Berg\u00e9r has the lead for content and productions. Together with our powerful team, they will use their in-depth know-how in the automotive and social media sectors in a targeted manner to support BMW Motorrad in achieving its business goals and further developing its digital path into the future.&#8221;<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-255c5c4 content-align-left the7-hover-visibility-disabled transform-overlay-yes exceeding-frame-yes elementor-widget elementor-widget-the7-image-widget\" data-id=\"255c5c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;hover_visibility&quot;:&quot;disabled&quot;}\" data-widget_type=\"the7-image-widget.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"the7-image-container\"><div class=\"the7-image-wrapper the7-elementor-widget the7-transform-container\"><div class=\"post-thumbnail-rollover layzr-bg img-css-resize-wrapper\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1542\" height=\"1542\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#039;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#039;%20viewBox%3D&#039;0%200%201542%201542&#039;%2F%3E\" class=\"attachment-full size-full preload-me aspect lazy lazy-load\" alt=\"\" sizes=\"(max-width: 1542px) 100vw, 1542px\" style=\"--ratio: 1542 \/ 1542;\" data-src=\"https:\/\/www.lobeco.de\/wp-content\/uploads\/2023\/09\/bmwmotorrad1.png\" loading=\"eager\" data-srcset=\"https:\/\/www.lobeco.de\/wp-content\/uploads\/2023\/09\/bmwmotorrad1.png 1542w, https:\/\/www.lobeco.de\/wp-content\/uploads\/2023\/09\/bmwmotorrad1-300x300.png 300w, https:\/\/www.lobeco.de\/wp-content\/uploads\/2023\/09\/bmwmotorrad1-1024x1024.png 1024w, https:\/\/www.lobeco.de\/wp-content\/uploads\/2023\/09\/bmwmotorrad1-150x150.png 150w, https:\/\/www.lobeco.de\/wp-content\/uploads\/2023\/09\/bmwmotorrad1-768x768.png 768w, https:\/\/www.lobeco.de\/wp-content\/uploads\/2023\/09\/bmwmotorrad1-1536x1536.png 1536w\" \/><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>LOBECO GmbH has won the pitch for BMW Motorrad&#8217;s social media account and successfully defended its mandate. LOBECO will thus continue to strategically and operationally manage the central brand channels as well as the channels of the German market in the coming years. <\/p>\n","protected":false},"author":1,"featured_media":98612,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1444,1],"tags":[1457,1458,1459],"class_list":["post-107947","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","category-unkategorisiert","tag-bmw-motorcycle","tag-pitch-en","tag-social-media-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>LOBECO defends the social media budget for BMW Motorrad - LOBECO<\/title>\n<meta name=\"description\" content=\"LOBECO GmbH won the pitch for BMW Motorrad&#039;s social media account and successfully defended its mandate.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lobeco.de\/en\/2022\/12\/09\/lobeco-defends-the-social-media-budget-for-bmw-motorrad\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LOBECO defends the social media budget for BMW Motorrad\" \/>\n<meta property=\"og:description\" content=\"LOBECO GmbH won the pitch for BMW Motorrad&#039;s social media account and successfully defended its mandate.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.lobeco.de\/en\/2022\/12\/09\/lobeco-defends-the-social-media-budget-for-bmw-motorrad\/\" \/>\n<meta property=\"og:site_name\" content=\"LOBECO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/LOBECO\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-09T11:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-02T10:39:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.lobeco.de\/wp-content\/uploads\/2023\/04\/Header-1024x576.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"simeon\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@LOBECO_GmbH\" \/>\n<meta name=\"twitter:site\" content=\"@LOBECO_GmbH\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"simeon\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.lobeco.de\\\/en\\\/2022\\\/12\\\/09\\\/lobeco-defends-the-social-media-budget-for-bmw-motorrad\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.lobeco.de\\\/en\\\/2022\\\/12\\\/09\\\/lobeco-defends-the-social-media-budget-for-bmw-motorrad\\\/\"},\"author\":{\"name\":\"simeon\",\"@id\":\"https:\\\/\\\/www.lobeco.de\\\/en\\\/#\\\/schema\\\/person\\\/1c6d8a2ecc1450d01d50b7934dd586b9\"},\"headline\":\"LOBECO defends the social media budget for BMW Motorrad\",\"datePublished\":\"2022-12-09T11:00:00+00:00\",\"dateModified\":\"2025-06-02T10:39:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.lobeco.de\\\/en\\\/2022\\\/12\\\/09\\\/lobeco-defends-the-social-media-budget-for-bmw-motorrad\\\/\"},\"wordCount\":279,\"publisher\":{\"@id\":\"https:\\\/\\\/www.lobeco.de\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.lobeco.de\\\/en\\\/2022\\\/12\\\/09\\\/lobeco-defends-the-social-media-budget-for-bmw-motorrad\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.lobeco.de\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/Header.png\",\"keywords\":[\"BMW Motorcycle\",\"Pitch\",\"Social Media\"],\"articleSection\":[\"Blog\",\"Unkategorisiert\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.lobeco.de\\\/en\\\/2022\\\/12\\\/09\\\/lobeco-defends-the-social-media-budget-for-bmw-motorrad\\\/\",\"url\":\"https:\\\/\\\/www.lobeco.de\\\/en\\\/2022\\\/12\\\/09\\\/lobeco-defends-the-social-media-budget-for-bmw-motorrad\\\/\",\"name\":\"LOBECO defends the social media budget for BMW Motorrad - LOBECO\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.lobeco.de\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.lobeco.de\\\/en\\\/2022\\\/12\\\/09\\\/lobeco-defends-the-social-media-budget-for-bmw-motorrad\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.lobeco.de\\\/en\\\/2022\\\/12\\\/09\\\/lobeco-defends-the-social-media-budget-for-bmw-motorrad\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.lobeco.de\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/Header.png\",\"datePublished\":\"2022-12-09T11:00:00+00:00\",\"dateModified\":\"2025-06-02T10:39:31+00:00\",\"description\":\"LOBECO GmbH won the pitch for BMW Motorrad's social media account and successfully defended its mandate.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.lobeco.de\\\/en\\\/2022\\\/12\\\/09\\\/lobeco-defends-the-social-media-budget-for-bmw-motorrad\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.lobeco.de\\\/en\\\/2022\\\/12\\\/09\\\/lobeco-defends-the-social-media-budget-for-bmw-motorrad\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.lobeco.de\\\/en\\\/2022\\\/12\\\/09\\\/lobeco-defends-the-social-media-budget-for-bmw-motorrad\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.lobeco.de\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/Header.png\",\"contentUrl\":\"https:\\\/\\\/www.lobeco.de\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/Header.png\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.lobeco.de\\\/en\\\/2022\\\/12\\\/09\\\/lobeco-defends-the-social-media-budget-for-bmw-motorrad\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/www.lobeco.de\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"LOBECO defends the social media budget for BMW Motorrad\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.lobeco.de\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.lobeco.de\\\/en\\\/\",\"name\":\"LOBECO\",\"description\":\"Social Media &amp; Digital Strategies\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.lobeco.de\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.lobeco.de\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.lobeco.de\\\/en\\\/#organization\",\"name\":\"LOBECO\",\"url\":\"https:\\\/\\\/www.lobeco.de\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.lobeco.de\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.lobeco.de\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/LOBECO_LOGO_Digital_Outline.png\",\"contentUrl\":\"https:\\\/\\\/www.lobeco.de\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/LOBECO_LOGO_Digital_Outline.png\",\"width\":2000,\"height\":857,\"caption\":\"LOBECO\"},\"image\":{\"@id\":\"https:\\\/\\\/www.lobeco.de\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/LOBECO\",\"https:\\\/\\\/x.com\\\/LOBECO_GmbH\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/lobeco-gmbh\",\"https:\\\/\\\/www.instagram.com\\\/lobeco_gmbh\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCA7_Wr9QUXPPdLv7cXI8d-w\",\"https:\\\/\\\/www.tiktok.com\\\/@lobeco_de\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.lobeco.de\\\/en\\\/#\\\/schema\\\/person\\\/1c6d8a2ecc1450d01d50b7934dd586b9\",\"name\":\"simeon\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e20982132f846f74c1c4bcf3b9d18b28e5297dd9cae59c63e0995d6d05006d98?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e20982132f846f74c1c4bcf3b9d18b28e5297dd9cae59c63e0995d6d05006d98?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e20982132f846f74c1c4bcf3b9d18b28e5297dd9cae59c63e0995d6d05006d98?s=96&d=mm&r=g\",\"caption\":\"simeon\"},\"sameAs\":[\"https:\\\/\\\/www.lobeco.de\"],\"url\":\"https:\\\/\\\/www.lobeco.de\\\/en\\\/author\\\/simeon\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"LOBECO defends the social media budget for BMW Motorrad - LOBECO","description":"LOBECO GmbH won the pitch for BMW Motorrad's social media account and successfully defended its mandate.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.lobeco.de\/en\/2022\/12\/09\/lobeco-defends-the-social-media-budget-for-bmw-motorrad\/","og_locale":"en_US","og_type":"article","og_title":"LOBECO defends the social media budget for BMW Motorrad","og_description":"LOBECO GmbH won the pitch for BMW Motorrad's social media account and successfully defended its mandate.","og_url":"https:\/\/www.lobeco.de\/en\/2022\/12\/09\/lobeco-defends-the-social-media-budget-for-bmw-motorrad\/","og_site_name":"LOBECO","article_publisher":"https:\/\/www.facebook.com\/LOBECO","article_published_time":"2022-12-09T11:00:00+00:00","article_modified_time":"2025-06-02T10:39:31+00:00","og_image":[{"width":1024,"height":576,"url":"https:\/\/www.lobeco.de\/wp-content\/uploads\/2023\/04\/Header-1024x576.png","type":"image\/png"}],"author":"simeon","twitter_card":"summary_large_image","twitter_creator":"@LOBECO_GmbH","twitter_site":"@LOBECO_GmbH","twitter_misc":{"Written by":"simeon","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.lobeco.de\/en\/2022\/12\/09\/lobeco-defends-the-social-media-budget-for-bmw-motorrad\/#article","isPartOf":{"@id":"https:\/\/www.lobeco.de\/en\/2022\/12\/09\/lobeco-defends-the-social-media-budget-for-bmw-motorrad\/"},"author":{"name":"simeon","@id":"https:\/\/www.lobeco.de\/en\/#\/schema\/person\/1c6d8a2ecc1450d01d50b7934dd586b9"},"headline":"LOBECO defends the social media budget for BMW Motorrad","datePublished":"2022-12-09T11:00:00+00:00","dateModified":"2025-06-02T10:39:31+00:00","mainEntityOfPage":{"@id":"https:\/\/www.lobeco.de\/en\/2022\/12\/09\/lobeco-defends-the-social-media-budget-for-bmw-motorrad\/"},"wordCount":279,"publisher":{"@id":"https:\/\/www.lobeco.de\/en\/#organization"},"image":{"@id":"https:\/\/www.lobeco.de\/en\/2022\/12\/09\/lobeco-defends-the-social-media-budget-for-bmw-motorrad\/#primaryimage"},"thumbnailUrl":"https:\/\/www.lobeco.de\/wp-content\/uploads\/2023\/04\/Header.png","keywords":["BMW Motorcycle","Pitch","Social Media"],"articleSection":["Blog","Unkategorisiert"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.lobeco.de\/en\/2022\/12\/09\/lobeco-defends-the-social-media-budget-for-bmw-motorrad\/","url":"https:\/\/www.lobeco.de\/en\/2022\/12\/09\/lobeco-defends-the-social-media-budget-for-bmw-motorrad\/","name":"LOBECO defends the social media budget for BMW Motorrad - LOBECO","isPartOf":{"@id":"https:\/\/www.lobeco.de\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.lobeco.de\/en\/2022\/12\/09\/lobeco-defends-the-social-media-budget-for-bmw-motorrad\/#primaryimage"},"image":{"@id":"https:\/\/www.lobeco.de\/en\/2022\/12\/09\/lobeco-defends-the-social-media-budget-for-bmw-motorrad\/#primaryimage"},"thumbnailUrl":"https:\/\/www.lobeco.de\/wp-content\/uploads\/2023\/04\/Header.png","datePublished":"2022-12-09T11:00:00+00:00","dateModified":"2025-06-02T10:39:31+00:00","description":"LOBECO GmbH won the pitch for BMW Motorrad's social media account and successfully defended its mandate.","breadcrumb":{"@id":"https:\/\/www.lobeco.de\/en\/2022\/12\/09\/lobeco-defends-the-social-media-budget-for-bmw-motorrad\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.lobeco.de\/en\/2022\/12\/09\/lobeco-defends-the-social-media-budget-for-bmw-motorrad\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.lobeco.de\/en\/2022\/12\/09\/lobeco-defends-the-social-media-budget-for-bmw-motorrad\/#primaryimage","url":"https:\/\/www.lobeco.de\/wp-content\/uploads\/2023\/04\/Header.png","contentUrl":"https:\/\/www.lobeco.de\/wp-content\/uploads\/2023\/04\/Header.png","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/www.lobeco.de\/en\/2022\/12\/09\/lobeco-defends-the-social-media-budget-for-bmw-motorrad\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/www.lobeco.de\/en\/"},{"@type":"ListItem","position":2,"name":"LOBECO defends the social media budget for BMW Motorrad"}]},{"@type":"WebSite","@id":"https:\/\/www.lobeco.de\/en\/#website","url":"https:\/\/www.lobeco.de\/en\/","name":"LOBECO","description":"Social Media &amp; Digital Strategies","publisher":{"@id":"https:\/\/www.lobeco.de\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.lobeco.de\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.lobeco.de\/en\/#organization","name":"LOBECO","url":"https:\/\/www.lobeco.de\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.lobeco.de\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.lobeco.de\/wp-content\/uploads\/2024\/04\/LOBECO_LOGO_Digital_Outline.png","contentUrl":"https:\/\/www.lobeco.de\/wp-content\/uploads\/2024\/04\/LOBECO_LOGO_Digital_Outline.png","width":2000,"height":857,"caption":"LOBECO"},"image":{"@id":"https:\/\/www.lobeco.de\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/LOBECO","https:\/\/x.com\/LOBECO_GmbH","https:\/\/www.linkedin.com\/company\/lobeco-gmbh","https:\/\/www.instagram.com\/lobeco_gmbh\/","https:\/\/www.youtube.com\/channel\/UCA7_Wr9QUXPPdLv7cXI8d-w","https:\/\/www.tiktok.com\/@lobeco_de"]},{"@type":"Person","@id":"https:\/\/www.lobeco.de\/en\/#\/schema\/person\/1c6d8a2ecc1450d01d50b7934dd586b9","name":"simeon","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/e20982132f846f74c1c4bcf3b9d18b28e5297dd9cae59c63e0995d6d05006d98?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e20982132f846f74c1c4bcf3b9d18b28e5297dd9cae59c63e0995d6d05006d98?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e20982132f846f74c1c4bcf3b9d18b28e5297dd9cae59c63e0995d6d05006d98?s=96&d=mm&r=g","caption":"simeon"},"sameAs":["https:\/\/www.lobeco.de"],"url":"https:\/\/www.lobeco.de\/en\/author\/simeon\/"}]}},"_links":{"self":[{"href":"https:\/\/www.lobeco.de\/en\/wp-json\/wp\/v2\/posts\/107947","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lobeco.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lobeco.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lobeco.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lobeco.de\/en\/wp-json\/wp\/v2\/comments?post=107947"}],"version-history":[{"count":1,"href":"https:\/\/www.lobeco.de\/en\/wp-json\/wp\/v2\/posts\/107947\/revisions"}],"predecessor-version":[{"id":107948,"href":"https:\/\/www.lobeco.de\/en\/wp-json\/wp\/v2\/posts\/107947\/revisions\/107948"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lobeco.de\/en\/wp-json\/wp\/v2\/media\/98612"}],"wp:attachment":[{"href":"https:\/\/www.lobeco.de\/en\/wp-json\/wp\/v2\/media?parent=107947"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lobeco.de\/en\/wp-json\/wp\/v2\/categories?post=107947"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lobeco.de\/en\/wp-json\/wp\/v2\/tags?post=107947"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}