{"id":107945,"date":"2022-07-07T16:39:00","date_gmt":"2022-07-07T14:39:00","guid":{"rendered":"https:\/\/www.lobeco.de\/2022\/07\/07\/bmw-motorrad-the-most-awarded-tiktok-channel-in-germany\/"},"modified":"2025-06-02T12:39:32","modified_gmt":"2025-06-02T10:39:32","slug":"bmw-motorrad-the-most-awarded-tiktok-channel-in-germany","status":"publish","type":"post","link":"https:\/\/www.lobeco.de\/en\/2022\/07\/07\/bmw-motorrad-the-most-awarded-tiktok-channel-in-germany\/","title":{"rendered":"BMW Motorrad: The most awarded TikTok channel in Germany"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"107945\" class=\"elementor elementor-107945 elementor-106875\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5d48e42 elementor-section-height-min-height elementor-section-items-stretch elementor-section-boxed elementor-section-height-default\" data-id=\"5d48e42\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4ae499b\" data-id=\"4ae499b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d474d10 elementor-widget elementor-widget-text-editor\" data-id=\"d474d10\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>BMW Motorrad is outpacing the competition on TikTok &#8211; and inspiring more young people around the world with its brand than any other car manufacturer. The Bavarian motorcycle manufacturer and the digital consulting agency LOBECO from Munich have already received seven prestigious awards for their case &#8220;On the bike to the TikTok hype&#8221; in 2022: In addition to the German Brand Award in two categories, the MAX Award, the German Prize for Online Communication and twice the Best of Content Marketing Award, BMW Motorrad also picked up an international trophy for the first time with the Golden Award of Montreaux. <\/p>\n<p>BMW Motorrad decided to strategically realign its product communication back in 2020. Social media was at the center of this transformation. As part of this, BMW Motorrad also launched its own channel on TikTok to expand reach and interactions in the young target group and underpin BMW Motorrad&#8217;s status as a first mover in digital communication.<br \/>The digital consulting agency LOBECO from Munich is responsible for the strategy, conception and implementation of BMW Motorrad&#8217;s social media brand communication.  <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46adebb elementor-widget elementor-widget-text-editor\" data-id=\"46adebb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In close cooperation with LOBECO, BMW Motorrad has taken its TikTok account from 150,000 to 1.8 million in 2021. The community itself became the main actor. The account has now broken the 2 million follower mark and is the largest automotive brand on TikTok. In 2021, an average of 800,000 views per video and more than 80 million views in total were achieved. The special feature: around 70 percent of the content on the channel is created directly by users from all over the world. This approach leads to very authentic and appreciative communication &#8211; the fans become stars. In addition, BMW Motorrad was the first motorcycle brand to focus 100% of its product launch on TikTok &#8211; and thus inspire the young community.      <\/p>\n<p>For BMW Motorrad, TikTok opens up the opportunity to address a completely new target group: The targeted use of social media makes it possible to reach significantly younger target groups and get them excited about the brand and its products. Never before has BMW Motorrad been able to build up such a large digital community in such a short time. <\/p>\n<p>Sebastian Iffert, Managing Director of LOBECO: &#8220;We are very proud to have received seven national and international awards for our TikTok case together with our customer BMW Motorrad this year. These recognitions show once again how important it is to be a first mover. Thanks to the trust of our customer, we were able to enter the platform at an early stage and inspire GenZ with communication at eye level. By utilizing current trends and with authentic communication, together we have created the most award-winning TikTok case in Germany.&#8221;<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be4d469 elementor-hidden-mobile elementor-widget elementor-widget-spacer\" data-id=\"be4d469\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91b42e9 elementor-widget elementor-widget-the7-heading\" data-id=\"91b42e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"the7-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"the7-heading-title elementor-size-default\">Awards 2022 for \"On the bike to the TikTok hype\":<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f598497 icon-vertical-align-center icon-position-mobile-left content-align-left icon-box-vertical-align-top icon-position-left elementor-widget elementor-widget-the7_icon_box_grid_widget\" data-id=\"f598497\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"the7_icon_box_grid_widget.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"the7-box-grid-wrapper the7-elementor-widget loading-effect-none the7_icon_box_grid_widget-f598497\">\t\t\t<div class=\"dt-css-grid\">\n\t\t\t\t\t\t\t\t\t<div class=\"wf-cell shown\">\n\t\t\t\t\t\t<div class=\"the7-icon-box-grid\">\t\t\t\t\t\t\t<div class=\"box-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-icon-div\" aria-label=\"MAX Award Gold: &quot;Brand Building&quot;\">\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon\">\n\t\t\t\t\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Layer_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 16 16\" style=\"enable-background:new 0 0 16 16;\" xml:space=\"preserve\"><rect x=\"2.7\" y=\"7.2\" width=\"10.6\" height=\"1.7\"><\/rect><\/svg>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"box-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"box-heading\">\n\t\t\t\t\t\t\t\t\t\t\t<a aria-label=\"MAX Award Gold: &quot;Brand Building&quot;\">\t\t\t\t\t\t\t\t\t\t\t\tMAX Award Gold: \"Brand Building\"\t\t\t\t\t\t\t\t\t\t\t<\/a>\t\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"wf-cell shown\">\n\t\t\t\t\t\t<div class=\"the7-icon-box-grid\">\t\t\t\t\t\t\t<div class=\"box-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-icon-div\" aria-label=\"German Brand Award Gold: &quot;Brand Communication - Social Media&quot;\">\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon\">\n\t\t\t\t\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Layer_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 16 16\" style=\"enable-background:new 0 0 16 16;\" xml:space=\"preserve\"><rect x=\"2.7\" y=\"7.2\" width=\"10.6\" height=\"1.7\"><\/rect><\/svg>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"box-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"box-heading\">\n\t\t\t\t\t\t\t\t\t\t\t<a aria-label=\"German Brand Award Gold: &quot;Brand Communication - Social Media&quot;\">\t\t\t\t\t\t\t\t\t\t\t\tGerman Brand Award Gold: \"Brand Communication - Social Media\"\t\t\t\t\t\t\t\t\t\t\t<\/a>\t\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"wf-cell shown\">\n\t\t\t\t\t\t<div class=\"the7-icon-box-grid\">\t\t\t\t\t\t\t<div class=\"box-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-icon-div\" aria-label=\"German Brand Award Winner: &quot;Brand Innovation of the Year&quot;\">\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon\">\n\t\t\t\t\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Layer_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 16 16\" style=\"enable-background:new 0 0 16 16;\" xml:space=\"preserve\"><rect x=\"2.7\" y=\"7.2\" width=\"10.6\" height=\"1.7\"><\/rect><\/svg>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"box-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"box-heading\">\n\t\t\t\t\t\t\t\t\t\t\t<a aria-label=\"German Brand Award Winner: &quot;Brand Innovation of the Year&quot;\">\t\t\t\t\t\t\t\t\t\t\t\tGerman Brand Award Winner: \"Brand Innovation of the Year\"\t\t\t\t\t\t\t\t\t\t\t<\/a>\t\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"wf-cell shown\">\n\t\t\t\t\t\t<div class=\"the7-icon-box-grid\">\t\t\t\t\t\t\t<div class=\"box-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-icon-div\" aria-label=\"The Golden Award of Montreaux Finalist: &quot;Best use of Social Media&quot;\">\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon\">\n\t\t\t\t\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Layer_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 16 16\" style=\"enable-background:new 0 0 16 16;\" xml:space=\"preserve\"><rect x=\"2.7\" y=\"7.2\" width=\"10.6\" height=\"1.7\"><\/rect><\/svg>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"box-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"box-heading\">\n\t\t\t\t\t\t\t\t\t\t\t<a aria-label=\"The Golden Award of Montreaux Finalist: &quot;Best use of Social Media&quot;\">\t\t\t\t\t\t\t\t\t\t\t\tThe Golden Award of Montreaux Finalist: \"Best use of Social Media\"\t\t\t\t\t\t\t\t\t\t\t<\/a>\t\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"wf-cell shown\">\n\t\t\t\t\t\t<div class=\"the7-icon-box-grid\">\t\t\t\t\t\t\t<div class=\"box-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-icon-div\" aria-label=\"Best of Content Marketing Gold: &quot;Innovation \/ New Tech&quot;\">\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon\">\n\t\t\t\t\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Layer_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 16 16\" style=\"enable-background:new 0 0 16 16;\" xml:space=\"preserve\"><rect x=\"2.7\" y=\"7.2\" width=\"10.6\" height=\"1.7\"><\/rect><\/svg>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"box-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"box-heading\">\n\t\t\t\t\t\t\t\t\t\t\t<a aria-label=\"Best of Content Marketing Gold: &quot;Innovation \/ New Tech&quot;\">\t\t\t\t\t\t\t\t\t\t\t\tBest of Content Marketing Gold: \"Innovation \/ New Tech\"\t\t\t\t\t\t\t\t\t\t\t<\/a>\t\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"wf-cell shown\">\n\t\t\t\t\t\t<div class=\"the7-icon-box-grid\">\t\t\t\t\t\t\t<div class=\"box-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-icon-div\" aria-label=\"Best of Content Marketing Silver: &quot;Social Media&quot;\">\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon\">\n\t\t\t\t\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Layer_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 16 16\" style=\"enable-background:new 0 0 16 16;\" xml:space=\"preserve\"><rect x=\"2.7\" y=\"7.2\" width=\"10.6\" height=\"1.7\"><\/rect><\/svg>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"box-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"box-heading\">\n\t\t\t\t\t\t\t\t\t\t\t<a aria-label=\"Best of Content Marketing Silver: &quot;Social Media&quot;\">\t\t\t\t\t\t\t\t\t\t\t\tBest of Content Marketing Silver: \"Social Media\"\t\t\t\t\t\t\t\t\t\t\t<\/a>\t\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"wf-cell shown\">\n\t\t\t\t\t\t<div class=\"the7-icon-box-grid\">\t\t\t\t\t\t\t<div class=\"box-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-icon-div\" aria-label=\"German Prize for Online Communication Gold: &quot;Automotive&quot;\">\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon\">\n\t\t\t\t\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Layer_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 16 16\" style=\"enable-background:new 0 0 16 16;\" xml:space=\"preserve\"><rect x=\"2.7\" y=\"7.2\" width=\"10.6\" height=\"1.7\"><\/rect><\/svg>\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"box-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"box-heading\">\n\t\t\t\t\t\t\t\t\t\t\t<a aria-label=\"German Prize for Online Communication Gold: &quot;Automotive&quot;\">\t\t\t\t\t\t\t\t\t\t\t\tGerman Prize for Online Communication Gold: \"Automotive\"\t\t\t\t\t\t\t\t\t\t\t<\/a>\t\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9e32764 elementor-section-height-min-height elementor-section-items-stretch elementor-section-boxed elementor-section-height-default\" data-id=\"9e32764\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8716411\" data-id=\"8716411\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-71153f2 elementor-widget elementor-widget-heading\" data-id=\"71153f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Links<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-58de18d\" data-id=\"58de18d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c10e684 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c10e684\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8f0bbc3\" data-id=\"8f0bbc3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element 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xmlns=\"http:\/\/www.w3.org\/2000\/svg\" height=\"512\" viewBox=\"0 0 176 176\" width=\"512\"><g id=\"Layer_2\" data-name=\"Layer 2\"><g id=\"linkedin\"><rect id=\"background\" fill=\"#0077b5\" height=\"176\" rx=\"24\" width=\"176\"><\/rect><g id=\"icon\" fill=\"#fff\"><path d=\"m63.4 48a15 15 0 1 1 -15-15 15 15 0 0 1 15 15z\"><\/path><path d=\"m60 73v66.27a3.71 3.71 0 0 1 -3.71 3.73h-15.81a3.71 3.71 0 0 1 -3.72-3.72v-66.28a3.72 3.72 0 0 1 3.72-3.72h15.81a3.72 3.72 0 0 1 3.71 3.72z\"><\/path><path d=\"m142.64 107.5v32.08a3.41 3.41 0 0 1 -3.42 3.42h-17a3.41 3.41 0 0 1 -3.42-3.42v-31.09c0-4.64 1.36-20.32-12.13-20.32-10.45 0-12.58 10.73-13 15.55v35.86a3.42 3.42 0 0 1 -3.37 3.42h-16.42a3.41 3.41 0 0 1 -3.41-3.42v-66.87a3.41 3.41 0 0 1 3.41-3.42h16.42a3.42 3.42 0 0 1 3.42 3.42v5.78c3.88-5.82 9.63-10.31 21.9-10.31 27.18 0 27.02 25.38 27.02 39.32z\"><\/path><\/g><\/g><\/g><\/svg>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\t\t\t\t\t\t\t\t<div class=\"box-content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 class=\"box-heading\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/showcase\/bmwmotorrad\/\" target=\"_blank\">\t\t\t\t\t\t\t\tLinkedIn\t\t\t\t\t\t\t<\/a>\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>BMW Motorrad and LOBECO win seven prestigious awards for brand communication that inspires young people<\/p>\n","protected":false},"author":1,"featured_media":99124,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1444],"tags":[],"class_list":["post-107945","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en"],"yoast_head":"<!-- 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