{"id":107912,"date":"2025-01-17T11:11:16","date_gmt":"2025-01-17T10:11:16","guid":{"rendered":"https:\/\/www.lobeco.de\/2025\/01\/17\/the-social-media-pitch-has-been-decided-lobeco-takes-over-the-digital-positioning-of-the-bmw-group\/"},"modified":"2025-06-02T12:38:14","modified_gmt":"2025-06-02T10:38:14","slug":"the-social-media-pitch-has-been-decided-lobeco-takes-over-the-digital-positioning-of-the-bmw-group","status":"publish","type":"post","link":"https:\/\/www.lobeco.de\/en\/2025\/01\/17\/the-social-media-pitch-has-been-decided-lobeco-takes-over-the-digital-positioning-of-the-bmw-group\/","title":{"rendered":"The social media pitch has been decided: LOBECO takes over the digital positioning of the BMW Group"},"content":{"rendered":"\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\n

“We are very proud that we were able to win this account. In the highly competitive automotive market, corporate communications is playing an increasingly important role. The BMW Group is the market leader in many areas and we are therefore looking forward to strengthening the Group’s reputation via social media,” says Managing Director Sebastian Iffert. LOBECO has already worked successfully with the Munich-based automotive group for eight years on various projects. <\/p>\n\n\n\n

LOBECO is now responsible for the creation of campaigns, the production of content for the BMW Group’s social media channels and community management. In addition to its Munich headquarters, LOBECO also has offices in Berlin, China and Switzerland and has a proven track record in managing international digital marketing strategies. <\/p>\n\n\n\n

“Social media channels open up new opportunities for communicating technological strengths in order to convince target groups around the world of our outstanding products and services. Not using digital channels in a targeted and optimal way is a missed opportunity in global competition. We are therefore delighted to be making progress in this field together with the BMW Group,” concludes CEO Lorenz Beringer.  <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

The BMW Group has reallocated its social media account for the corporate channels. In future, LOBECO, an agency for digital communication and marketing, will be responsible for managing the social media channels of the long-established Munich-based company. <\/p>\n","protected":false},"author":3,"featured_media":107292,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1445],"tags":[],"class_list":["post-107912","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press"],"yoast_head":"\nThe social media pitch has been decided: LOBECO takes over the digital positioning of the BMW Group - LOBECO<\/title>\n<meta name=\"description\" content=\"The BMW Group has reallocated its social media account for the corporate channels. In future, LOBECO, an agency for digital communication and marketing, will be responsible for managing the social media channels of the long-established Munich-based company.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lobeco.de\/en\/2025\/01\/17\/the-social-media-pitch-has-been-decided-lobeco-takes-over-the-digital-positioning-of-the-bmw-group\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The social media pitch has been decided: LOBECO takes over the digital positioning of the BMW Group\" \/>\n<meta property=\"og:description\" content=\"The BMW Group has reallocated its social media account for the corporate channels. In future, LOBECO, an agency for digital communication and marketing, will be responsible for managing the social media channels of the long-established Munich-based company.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.lobeco.de\/en\/2025\/01\/17\/the-social-media-pitch-has-been-decided-lobeco-takes-over-the-digital-positioning-of-the-bmw-group\/\" \/>\n<meta property=\"og:site_name\" content=\"LOBECO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/LOBECO\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-17T10:11:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-02T10:38:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.lobeco.de\/wp-content\/uploads\/2024\/10\/V1_3zu2_2-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lisa\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@LOBECO_GmbH\" \/>\n<meta name=\"twitter:site\" content=\"@LOBECO_GmbH\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lisa\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.lobeco.de\\\/en\\\/2025\\\/01\\\/17\\\/the-social-media-pitch-has-been-decided-lobeco-takes-over-the-digital-positioning-of-the-bmw-group\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.lobeco.de\\\/en\\\/2025\\\/01\\\/17\\\/the-social-media-pitch-has-been-decided-lobeco-takes-over-the-digital-positioning-of-the-bmw-group\\\/\"},\"author\":{\"name\":\"Lisa\",\"@id\":\"https:\\\/\\\/www.lobeco.de\\\/en\\\/#\\\/schema\\\/person\\\/26f246d6d141aded327aa127ca31f6ec\"},\"headline\":\"The social media pitch has been decided: LOBECO takes over the digital positioning of the BMW Group\",\"datePublished\":\"2025-01-17T10:11:16+00:00\",\"dateModified\":\"2025-06-02T10:38:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.lobeco.de\\\/en\\\/2025\\\/01\\\/17\\\/the-social-media-pitch-has-been-decided-lobeco-takes-over-the-digital-positioning-of-the-bmw-group\\\/\"},\"wordCount\":204,\"publisher\":{\"@id\":\"https:\\\/\\\/www.lobeco.de\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.lobeco.de\\\/en\\\/2025\\\/01\\\/17\\\/the-social-media-pitch-has-been-decided-lobeco-takes-over-the-digital-positioning-of-the-bmw-group\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.lobeco.de\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/V1_3zu2_2-scaled.jpg\",\"articleSection\":[\"Press\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.lobeco.de\\\/en\\\/2025\\\/01\\\/17\\\/the-social-media-pitch-has-been-decided-lobeco-takes-over-the-digital-positioning-of-the-bmw-group\\\/\",\"url\":\"https:\\\/\\\/www.lobeco.de\\\/en\\\/2025\\\/01\\\/17\\\/the-social-media-pitch-has-been-decided-lobeco-takes-over-the-digital-positioning-of-the-bmw-group\\\/\",\"name\":\"The social media pitch has been decided: LOBECO takes over the digital positioning of the BMW Group - LOBECO\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.lobeco.de\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.lobeco.de\\\/en\\\/2025\\\/01\\\/17\\\/the-social-media-pitch-has-been-decided-lobeco-takes-over-the-digital-positioning-of-the-bmw-group\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.lobeco.de\\\/en\\\/2025\\\/01\\\/17\\\/the-social-media-pitch-has-been-decided-lobeco-takes-over-the-digital-positioning-of-the-bmw-group\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.lobeco.de\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/V1_3zu2_2-scaled.jpg\",\"datePublished\":\"2025-01-17T10:11:16+00:00\",\"dateModified\":\"2025-06-02T10:38:14+00:00\",\"description\":\"The BMW Group has reallocated its social media account for the corporate channels. In future, LOBECO, an agency for digital communication and marketing, will be responsible for managing the social media channels of the long-established Munich-based company.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.lobeco.de\\\/en\\\/2025\\\/01\\\/17\\\/the-social-media-pitch-has-been-decided-lobeco-takes-over-the-digital-positioning-of-the-bmw-group\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.lobeco.de\\\/en\\\/2025\\\/01\\\/17\\\/the-social-media-pitch-has-been-decided-lobeco-takes-over-the-digital-positioning-of-the-bmw-group\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.lobeco.de\\\/en\\\/2025\\\/01\\\/17\\\/the-social-media-pitch-has-been-decided-lobeco-takes-over-the-digital-positioning-of-the-bmw-group\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.lobeco.de\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/V1_3zu2_2-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/www.lobeco.de\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/V1_3zu2_2-scaled.jpg\",\"width\":2560,\"height\":1707,\"caption\":\"Gesch\u00e4ftsf\u00fchrung LOBECO (Lorenz Beringer und Sebastian Iffert)\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.lobeco.de\\\/en\\\/2025\\\/01\\\/17\\\/the-social-media-pitch-has-been-decided-lobeco-takes-over-the-digital-positioning-of-the-bmw-group\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/www.lobeco.de\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The social media pitch has been decided: LOBECO takes over the digital positioning of the BMW Group\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.lobeco.de\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.lobeco.de\\\/en\\\/\",\"name\":\"LOBECO\",\"description\":\"Social Media & Digital Strategies\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.lobeco.de\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.lobeco.de\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.lobeco.de\\\/en\\\/#organization\",\"name\":\"LOBECO\",\"url\":\"https:\\\/\\\/www.lobeco.de\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.lobeco.de\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.lobeco.de\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/LOBECO_LOGO_Digital_Outline.png\",\"contentUrl\":\"https:\\\/\\\/www.lobeco.de\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/LOBECO_LOGO_Digital_Outline.png\",\"width\":2000,\"height\":857,\"caption\":\"LOBECO\"},\"image\":{\"@id\":\"https:\\\/\\\/www.lobeco.de\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/LOBECO\",\"https:\\\/\\\/x.com\\\/LOBECO_GmbH\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/lobeco-gmbh\",\"https:\\\/\\\/www.instagram.com\\\/lobeco_gmbh\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCA7_Wr9QUXPPdLv7cXI8d-w\",\"https:\\\/\\\/www.tiktok.com\\\/@lobeco_de\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.lobeco.de\\\/en\\\/#\\\/schema\\\/person\\\/26f246d6d141aded327aa127ca31f6ec\",\"name\":\"Lisa\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/87aacbef98330c7182c00cedf1247ce99d2739b07a707fa1885bd74d2ba4151e?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/87aacbef98330c7182c00cedf1247ce99d2739b07a707fa1885bd74d2ba4151e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/87aacbef98330c7182c00cedf1247ce99d2739b07a707fa1885bd74d2ba4151e?s=96&d=mm&r=g\",\"caption\":\"Lisa\"},\"url\":\"https:\\\/\\\/www.lobeco.de\\\/en\\\/author\\\/lisa\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The social media pitch has been decided: LOBECO takes over the digital positioning of the BMW Group - LOBECO","description":"The BMW Group has reallocated its social media account for the corporate channels. In future, LOBECO, an agency for digital communication and marketing, will be responsible for managing the social media channels of the long-established Munich-based company.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.lobeco.de\/en\/2025\/01\/17\/the-social-media-pitch-has-been-decided-lobeco-takes-over-the-digital-positioning-of-the-bmw-group\/","og_locale":"en_US","og_type":"article","og_title":"The social media pitch has been decided: LOBECO takes over the digital positioning of the BMW Group","og_description":"The BMW Group has reallocated its social media account for the corporate channels. In future, LOBECO, an agency for digital communication and marketing, will be responsible for managing the social media channels of the long-established Munich-based company.","og_url":"https:\/\/www.lobeco.de\/en\/2025\/01\/17\/the-social-media-pitch-has-been-decided-lobeco-takes-over-the-digital-positioning-of-the-bmw-group\/","og_site_name":"LOBECO","article_publisher":"https:\/\/www.facebook.com\/LOBECO","article_published_time":"2025-01-17T10:11:16+00:00","article_modified_time":"2025-06-02T10:38:14+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/www.lobeco.de\/wp-content\/uploads\/2024\/10\/V1_3zu2_2-scaled.jpg","type":"image\/jpeg"}],"author":"Lisa","twitter_card":"summary_large_image","twitter_creator":"@LOBECO_GmbH","twitter_site":"@LOBECO_GmbH","twitter_misc":{"Written by":"Lisa","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.lobeco.de\/en\/2025\/01\/17\/the-social-media-pitch-has-been-decided-lobeco-takes-over-the-digital-positioning-of-the-bmw-group\/#article","isPartOf":{"@id":"https:\/\/www.lobeco.de\/en\/2025\/01\/17\/the-social-media-pitch-has-been-decided-lobeco-takes-over-the-digital-positioning-of-the-bmw-group\/"},"author":{"name":"Lisa","@id":"https:\/\/www.lobeco.de\/en\/#\/schema\/person\/26f246d6d141aded327aa127ca31f6ec"},"headline":"The social media pitch has been decided: LOBECO takes over the digital positioning of the BMW Group","datePublished":"2025-01-17T10:11:16+00:00","dateModified":"2025-06-02T10:38:14+00:00","mainEntityOfPage":{"@id":"https:\/\/www.lobeco.de\/en\/2025\/01\/17\/the-social-media-pitch-has-been-decided-lobeco-takes-over-the-digital-positioning-of-the-bmw-group\/"},"wordCount":204,"publisher":{"@id":"https:\/\/www.lobeco.de\/en\/#organization"},"image":{"@id":"https:\/\/www.lobeco.de\/en\/2025\/01\/17\/the-social-media-pitch-has-been-decided-lobeco-takes-over-the-digital-positioning-of-the-bmw-group\/#primaryimage"},"thumbnailUrl":"https:\/\/www.lobeco.de\/wp-content\/uploads\/2024\/10\/V1_3zu2_2-scaled.jpg","articleSection":["Press"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.lobeco.de\/en\/2025\/01\/17\/the-social-media-pitch-has-been-decided-lobeco-takes-over-the-digital-positioning-of-the-bmw-group\/","url":"https:\/\/www.lobeco.de\/en\/2025\/01\/17\/the-social-media-pitch-has-been-decided-lobeco-takes-over-the-digital-positioning-of-the-bmw-group\/","name":"The social media pitch has been decided: LOBECO takes over the digital positioning of the BMW Group - LOBECO","isPartOf":{"@id":"https:\/\/www.lobeco.de\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.lobeco.de\/en\/2025\/01\/17\/the-social-media-pitch-has-been-decided-lobeco-takes-over-the-digital-positioning-of-the-bmw-group\/#primaryimage"},"image":{"@id":"https:\/\/www.lobeco.de\/en\/2025\/01\/17\/the-social-media-pitch-has-been-decided-lobeco-takes-over-the-digital-positioning-of-the-bmw-group\/#primaryimage"},"thumbnailUrl":"https:\/\/www.lobeco.de\/wp-content\/uploads\/2024\/10\/V1_3zu2_2-scaled.jpg","datePublished":"2025-01-17T10:11:16+00:00","dateModified":"2025-06-02T10:38:14+00:00","description":"The BMW Group has reallocated its social media account for the corporate channels. In future, LOBECO, an agency for digital communication and marketing, will be responsible for managing the social media channels of the long-established Munich-based company.","breadcrumb":{"@id":"https:\/\/www.lobeco.de\/en\/2025\/01\/17\/the-social-media-pitch-has-been-decided-lobeco-takes-over-the-digital-positioning-of-the-bmw-group\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.lobeco.de\/en\/2025\/01\/17\/the-social-media-pitch-has-been-decided-lobeco-takes-over-the-digital-positioning-of-the-bmw-group\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.lobeco.de\/en\/2025\/01\/17\/the-social-media-pitch-has-been-decided-lobeco-takes-over-the-digital-positioning-of-the-bmw-group\/#primaryimage","url":"https:\/\/www.lobeco.de\/wp-content\/uploads\/2024\/10\/V1_3zu2_2-scaled.jpg","contentUrl":"https:\/\/www.lobeco.de\/wp-content\/uploads\/2024\/10\/V1_3zu2_2-scaled.jpg","width":2560,"height":1707,"caption":"Gesch\u00e4ftsf\u00fchrung LOBECO (Lorenz Beringer und Sebastian Iffert)"},{"@type":"BreadcrumbList","@id":"https:\/\/www.lobeco.de\/en\/2025\/01\/17\/the-social-media-pitch-has-been-decided-lobeco-takes-over-the-digital-positioning-of-the-bmw-group\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/www.lobeco.de\/en\/"},{"@type":"ListItem","position":2,"name":"The social media pitch has been decided: LOBECO takes over the digital positioning of the BMW Group"}]},{"@type":"WebSite","@id":"https:\/\/www.lobeco.de\/en\/#website","url":"https:\/\/www.lobeco.de\/en\/","name":"LOBECO","description":"Social Media & Digital Strategies","publisher":{"@id":"https:\/\/www.lobeco.de\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.lobeco.de\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.lobeco.de\/en\/#organization","name":"LOBECO","url":"https:\/\/www.lobeco.de\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.lobeco.de\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.lobeco.de\/wp-content\/uploads\/2024\/04\/LOBECO_LOGO_Digital_Outline.png","contentUrl":"https:\/\/www.lobeco.de\/wp-content\/uploads\/2024\/04\/LOBECO_LOGO_Digital_Outline.png","width":2000,"height":857,"caption":"LOBECO"},"image":{"@id":"https:\/\/www.lobeco.de\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/LOBECO","https:\/\/x.com\/LOBECO_GmbH","https:\/\/www.linkedin.com\/company\/lobeco-gmbh","https:\/\/www.instagram.com\/lobeco_gmbh\/","https:\/\/www.youtube.com\/channel\/UCA7_Wr9QUXPPdLv7cXI8d-w","https:\/\/www.tiktok.com\/@lobeco_de"]},{"@type":"Person","@id":"https:\/\/www.lobeco.de\/en\/#\/schema\/person\/26f246d6d141aded327aa127ca31f6ec","name":"Lisa","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/87aacbef98330c7182c00cedf1247ce99d2739b07a707fa1885bd74d2ba4151e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/87aacbef98330c7182c00cedf1247ce99d2739b07a707fa1885bd74d2ba4151e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/87aacbef98330c7182c00cedf1247ce99d2739b07a707fa1885bd74d2ba4151e?s=96&d=mm&r=g","caption":"Lisa"},"url":"https:\/\/www.lobeco.de\/en\/author\/lisa\/"}]}},"_links":{"self":[{"href":"https:\/\/www.lobeco.de\/en\/wp-json\/wp\/v2\/posts\/107912","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lobeco.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lobeco.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lobeco.de\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lobeco.de\/en\/wp-json\/wp\/v2\/comments?post=107912"}],"version-history":[{"count":1,"href":"https:\/\/www.lobeco.de\/en\/wp-json\/wp\/v2\/posts\/107912\/revisions"}],"predecessor-version":[{"id":107913,"href":"https:\/\/www.lobeco.de\/en\/wp-json\/wp\/v2\/posts\/107912\/revisions\/107913"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lobeco.de\/en\/wp-json\/wp\/v2\/media\/107292"}],"wp:attachment":[{"href":"https:\/\/www.lobeco.de\/en\/wp-json\/wp\/v2\/media?parent=107912"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lobeco.de\/en\/wp-json\/wp\/v2\/categories?post=107912"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lobeco.de\/en\/wp-json\/wp\/v2\/tags?post=107912"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}