{"id":103632,"date":"2024-07-15T15:13:00","date_gmt":"2024-07-15T13:13:00","guid":{"rendered":"https:\/\/www.lobeco.de\/?page_id=103632"},"modified":"2025-01-20T10:30:03","modified_gmt":"2025-01-20T09:30:03","slug":"press","status":"publish","type":"page","link":"https:\/\/www.lobeco.de\/en\/press\/","title":{"rendered":"Press"},"content":{"rendered":"\t\t
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Power play for AI in sports: LOBECO and mm sports expand their strategic partnership for rights holders<\/a><\/h3>

Munich, March 23, 2026 – Many AI projects in the sports business fall short of expectations. This is often not due to the technology, but to a lack of strategy, unclear responsibilities and a lack of anchoring of the technology in the organization. Against this background, LOBECO and mm sports have expanded their cooperation. The…<\/p>\n<\/div>Read more<\/a>\n<\/div><\/article><\/div>

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#MSCYoutubeStudio once again a success at this year’s Munich Security Conference<\/a><\/h3>

Munich-based social media and digital marketing agency LOBECO was responsible for the construction and operation of two studios and supported content production for long-standing client MSC as part of the three-day Munich Security Conference 2026 (MSC) at the Hotel Bayerischer Hof.<\/p>\n<\/div>Read more<\/a>\n<\/div><\/article><\/div>

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The social media pitch has been decided: LOBECO takes over the digital positioning of the BMW Group<\/a><\/h3>

The BMW Group has reallocated its social media account for the corporate channels. In future, LOBECO, an agency for digital communication and marketing, will be responsible for managing the social media channels of the long-established Munich-based company. <\/p>\n<\/div>Read more<\/a>\n<\/div><\/article><\/div>

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Carsten Jamrow becomes new Creative Director at LOBECO<\/a><\/h3>

In this newly created position, Jamrow will assume sole responsibility for the agency’s creative activities, with the aim of implementing strategic brand positioning and digital creative campaigns. <\/p>\n<\/div>Read more<\/a>\n<\/div><\/article><\/div>

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BMW Motorrad MetaRide: This year’s prestigious German Brand Award once again goes to the Munich-based digital agency LOBECO and BMW Motorrad – twice over!<\/a><\/h3>

LOBECO, BMW Motorrad and Metaverse architect Jakub Jekiel are honored as winners in two categories: “Innovation of the Year” and “Brand Communication – User Experience”<\/p>\n<\/div>Read more<\/a>\n<\/div><\/article><\/div>

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From Facebook to Chat GPT: Munich-based digital strategy company LOBECO celebrates its 10th anniversary<\/a><\/h3>

Exactly ten years ago, Lorenz Beringer founded LOBECO, one of the first agencies in Germany for digital marketing and communication. This has turned into a success story: the LOBECO team now includes 136 employees from 16 nations at offices in Munich, Berlin, Shanghai and Zurich. <\/p>\n<\/div>Read more<\/a>\n<\/div><\/article><\/div>

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LOBECO opens fourth location in Berlin<\/a><\/h3>

Following the headquarters in Munich and the successful establishments in Shanghai and Zurich, the opening in Berlin is a strategically significant step towards further positioning the digital agency. The decision to choose Berlin as the new location was made not only from an economic perspective, but also in light of Berlin’s importance as Germany’s creative center. <\/p>\n<\/div>Read more<\/a>\n<\/div><\/article><\/div>

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LOBECO receives “Top Company 2023” award from kununu<\/a><\/h3>

LOBECO GmbH was recognized as a “Top Company 2023” by kununu, one of the largest employer rating platforms in Germany.<\/p>\n<\/div>Read more<\/a>\n<\/div><\/article><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Contact person<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\tCorinna Hilss\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\tSenior PR Manager - Team Lead Corporate Communications\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\tLisa Herrnberger\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\tCorporate Communications Manager\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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For media inquiries and further information, please contact our Corporate Communications Team at any time.<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/a>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Press BMW Motorrad MetaRide: Der renommierte German Brand Award geht auch in diesem Jahr an die M\u00fcnchner Digitalagentur LOBECO und BMW Motorrad – und zwar doppelt! 18. Juni 2024 LOBECO, BMW Motorrad und Metaverse Architekt Jakub Jekiel werden in zwei Kategorien als Sieger ausgezeichnet: \u201eInnovation of the Year\u201c und \u201eBrand Communication – User Experience\u201c Read…<\/p>\n","protected":false},"author":1,"featured_media":103446,"parent":0,"menu_order":6,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-103632","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nPress - LOBECO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lobeco.de\/en\/press\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Press\" \/>\n<meta property=\"og:description\" content=\"Press BMW Motorrad MetaRide: Der renommierte German Brand Award geht auch in diesem Jahr an die M\u00fcnchner Digitalagentur LOBECO und BMW Motorrad – und zwar doppelt! 18. 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