{"id":103628,"date":"2024-07-15T15:12:19","date_gmt":"2024-07-15T13:12:19","guid":{"rendered":"https:\/\/www.lobeco.de\/?page_id=103628"},"modified":"2025-01-20T10:30:09","modified_gmt":"2025-01-20T09:30:09","slug":"blog","status":"publish","type":"page","link":"https:\/\/www.lobeco.de\/en\/blog\/","title":{"rendered":"Blog"},"content":{"rendered":"\t\t
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Blog<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Winter Olympics 2026: An unforgettable spectacle – and what the Instagram numbers reveal afterwards<\/a><\/h3>

The 2026 Winter Olympics in Milan and Cortina d’Ampezzo are officially history. Two weeks full of emotions, top performances and unforgettable moments in one of the most beautiful settings that winter sports has to offer. <\/p>\n<\/div>Read more<\/a>\n<\/div><\/article><\/div>

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Winter Olympics 2026: An unforgettable spectacle – and what the Instagram numbers reveal afterwards<\/a><\/h3>

The 2026 Winter Olympics in Milan and Cortina d’Ampezzo are officially history. Two weeks full of emotions, top performances and unforgettable moments in one of the most beautiful settings that winter sports has to offer. <\/p>\n<\/div>Read more<\/a>\n<\/div><\/article><\/div>

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AI content on social media: Between innovation, responsibility and transparency<\/a><\/h3>

Generative AI has radically changed content production. What sounded like science fiction just a few years ago is now part of everyday creative life in marketing departments and agencies. <\/p>\n<\/div>Read more<\/a>\n<\/div><\/article><\/div>

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DACH Sports Brands are Missing Out in China<\/a><\/h3>

China is currently the second-largest market globally for sports brands and is anticipated to soon become the leading market for sportswear and equipment worldwide. With a compound annual growth rate (CAGR) of 9%, China’s market growth significantly surpasses that of the United States, which has a CAGR of 2.5%.<\/p>\n<\/div>Read more<\/a>\n<\/div><\/article><\/div>

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Zuckerberg’s U-turn in the political context – A commentary<\/a><\/h3>

Mark Zuckerberg’s announcement of major changes at Meta marks a turning point in the way political and social content is handled on social media. Our political experts Philine Blees and Stephan Botz reveal how political communication on the Meta platforms will change. <\/p>\n<\/div>Read more<\/a>\n<\/div><\/article><\/div>

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The abolition of fact checks on meta platforms – challenges and opportunities for companies<\/a><\/h3>

Meta’s decision to abolish fact checks on Facebook and Instagram in the US raises questions worldwide – both for companies and private users. While this measure raises political and social concerns about fake news, election manipulation and hate speech, it also has a significant impact on the marketing and communications industry.<\/p>\n<\/div>Read more<\/a>\n<\/div><\/article><\/div>

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Why sports marketing is a central component of LOBECO’s services<\/a><\/h3>

LOBECO has started its digital marketing journey in the world of sports. Since our “competitive debut”, we have been working closely with clubs, associations and athletes while advising brands on their sports sponsorship activities. <\/p>\n<\/div>Read more<\/a>\n<\/div><\/article><\/div>

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AI – a balancing act between opportunities and challenges<\/a><\/h3>

The rapid progress in the development of AI systems now also means that many common AI tools outperform human performance. “Man versus machine” is now on everyone’s lips. <\/p>\n<\/div>Read more<\/a>\n<\/div><\/article><\/div>

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Diversity workshop: experiencing diversity together<\/a><\/h3>

Did you know that before 1977, women were not officially allowed to work without their husband’s consent? This regulation, which discriminates against women, has only been in place for around 53 years. <\/p>\n<\/div>Read more<\/a>\n<\/div><\/article><\/div>

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Welcome to our new website – A look behind the scenes at LOBECO<\/a><\/h3>

Just in time for our 10th anniversary, we have given ourselves a special gift: our website has a new look! Here at www.lobeco.de you will now find a digital home that reflects our impressive development over the last few years. <\/p>\n<\/div>Read more<\/a>\n<\/div><\/article><\/div>

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How to: LinkedIn lead advertising for B2B<\/a><\/h3>

Why are you still not generating leads with LinkedIn Ads? It’s never been easier! \ud83d\ude80 With LinkedIn Lead Gen Ads, the valuable data you desperately need is just two clicks away. <\/p>\n<\/div>Read more<\/a>\n<\/div><\/article><\/div>

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A look at the digital marketing landscape in China: Key trends every brand should be aware of<\/a><\/h3>

The Chinese market is known for its dynamism and innovation. In recent years, the development of China’s digital landscape has been both unique and complex. <\/p>\n<\/div>Read more<\/a>\n<\/div><\/article><\/div>

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How will artificial intelligence shape our future?<\/a><\/h3>

One thing is clear: AI programs such as Chat GPT, DALLE and co. are already making waves and are on everyone’s lips. We believe that AI technology represents the biggest change since the industrial revolution. <\/p>\n<\/div>Read more<\/a>\n<\/div><\/article><\/div>

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LOBECO focuses on long-term relationships with employees<\/a><\/h3>

Long-term relationships with employees are the key to the success of any company – and these can be achieved by offering career prospects, a strong culture and team spirit.<\/p>\n<\/div>Read more<\/a>\n<\/div><\/article><\/div>

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LOBECO Shanghai looks positively to the future<\/a><\/h3>

2022 was a turbulent year for everyone around the world – but especially for our colleagues in Shanghai, who experienced an extreme lockdown and COVID-19 outbreak.<\/p>\n<\/div>Read more<\/a>\n<\/div><\/article><\/div>

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LOBECO promotes the Berlin sneaker<\/a><\/h3>

As a consulting company, we are always working on new and exciting sectors and products. We are proud to support the state of Berlin in promoting the new Berlin Sneaker online. The clean shoe, which has been available for weeks in a limited edition with a brutalist “Berlin” logo, sold out quickly in some sizes and still has what it takes to become a cult item. <\/p>\n<\/div>Read more<\/a>\n<\/div><\/article><\/div>

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LOBECO supports the Munich Security Conference<\/a><\/h3>

We are delighted to have been supporting the Munich Security Conference since 2016 in promoting transparency through digital channels and engaging a global audience in discussions on critical political issues. This year, our team provided the conference with two fully functional streaming studios to host high-quality live streams. <\/p>\n<\/div>Read more<\/a>\n<\/div><\/article><\/div>

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LOBECO defends the social media budget for BMW Motorrad<\/a><\/h3>

LOBECO GmbH has won the pitch for BMW Motorrad’s social media account and successfully defended its mandate. LOBECO will thus continue to strategically and operationally manage the central brand channels as well as the channels of the German market in the coming years. <\/p>\n<\/div>Read more<\/a>\n<\/div><\/article><\/div>

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BMW Motorrad: The most awarded TikTok channel in Germany<\/a><\/h3>

BMW Motorrad and LOBECO win seven prestigious awards for brand communication that inspires young people<\/p>\n<\/div>Read more<\/a>\n<\/div><\/article><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Blog Willkommen auf unserer neuen Website \u2013 Ein Blick hinter die Kulissen von LOBECO 30. August 2024 P\u00fcnktlich zu unserem 10-j\u00e4hrigen Jubil\u00e4um haben wir uns selbst ein besonderes Geschenk gemacht: Unsere Website erstrahlt in neuem Glanz! Hier unter www.lobeco.de findest du nun ein digitales Zuhause, das unsere beeindruckende Entwicklung der letzten Jahre widerspiegelt. Read more…<\/p>\n","protected":false},"author":1,"featured_media":103446,"parent":0,"menu_order":6,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-103628","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nBlog - LOBECO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lobeco.de\/en\/blog\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Blog\" \/>\n<meta property=\"og:description\" content=\"Blog Willkommen auf unserer neuen Website \u2013 Ein Blick hinter die Kulissen von LOBECO 30. 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